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Serotta’s Meivici: Custom Carbon
Wednesday, September 02, 2009  9:05:48 AM PT

by Charles Manantan

  Quick, name another company producing stock and full custom Steel, Ti, metal-carbon mixes and full Carbon, manufacturing their own carbon tubing and lugs and also providing a international fitting school…

OK so everyone with reasonable bike depth knows Serotta's history…

You know that the first US team to open up European eyes swung their legs from Ben’s bikes. You know that while there are loads of custom guys out there, it’s Serotta who labored to train not only several of the very best boutique builders they compete with, but more fitters than virtually all other companies combined. You’ve seen the Ottrot and Nove here and have seen the name Serotta on down tubes round the world.

Obviously the company has a commitment to cycling beyond that of most of their competitors, but what may have escaped your attention is the constant continuing effort at Serotta to develop product and support their customers and dealers.

Take this bike for instance...


No that's not a movie backdrop... It's the trail head a block from home

Want the biggie view, Click Here for Screensaver Size and... say "May veechee..." (Thanks Derailer at Serotta's forum for remining me that people might not know the right pronunciation)

At a glance and from a bit of distance, you’d be in good company if you thought it to be a well kept, lugged steel masterpiece with upgraded parts.

Much like my new Meivici above, there's a bit more to Serotta when you take a harder look at them.


Set aside carbon for a minute and look back over the years at how the company has taken the time and effort to go from material to material as technology advanced. Steel was and still is real, but things have progressed and so have Serotta. And I don’t just mean the simple act of adding the next material to the lineup.

Serotta have always been great at metal, machining from the ground up, creating fantastic bikes part by part.


L-R... raw metal stock to half done to almost ready

They’re still very good at Steel and the effort they put in to Titanium (and the resulting product) is beyond what a lot of well respected people are producing…

For instance, Serotta don’t make excuses for not using butted tubes. In fact they go beyond simple butting and press forming methods and use technique’s (like swaging) that can manipulate a tubes shape as well as create variable wall thickness and diameter so that the tube can be dialed in more accurately for ride character at the lowest weight possible.


that thing behind these tubes... you don't want to stick a body part in there.


But we’re not here trying to justify the continued use of metal in bicycle frame construction. There are great bikes in metal and if that's what you want, Serotta have been great at it for a long time and can fill the order.

My goal is to show you that that Serotta not only have a classic metal foundation but that they keep making the effort to advance in materials.

In fact Serotta didn't take the addition of carbon lightly and introduce it just to shout the name. As a company they were not satisfied with the industry standard for custom carbon which is to purchase tubing and materials from suppliers (not that the products available are not very good).

Serotta wanted full cycling related focus, faster development and more range of control with composites in order to provide what they felt was the best all around product. With that in mind, the decision and investment was made to create Serotta Composites in Poway California.


Serotta's Composites section alone is larger than most custom shops


While they already had very good products in the line, they literally wanted to improve every carbon part on every bike they make. Now they have the ability to do that.

Lug time

The first work stared on developing and testing lugs for the Meivici, not just for improved strength to weight, but also in controlling flex direction...


Seat cluster lug...


The lug starts life as a solid carbon part. In this case (shown below), it's the lower head tube lug that will join the down tube to the dead tube (note the cable stops).



Serotta then secure the shell in place in a metal fixture and machine into it, varying the angle of the hole so that the tume that's inserted meets the proper angle for the geometry selected for the customer.



They do this at 5 points on the bottom bracket lug and do so with enough precision to fit not only the chain stays seat tube and head tube, but also the Ti insert…



On the surface the whole thing looks tight and clean as the parts fit together with exceptional precision, straight from machining with no finish work



Further inspection reveals even greater detail as there are not just simple circles cut into the lugs but extremely fine ridges as well (not easy).



These ridges are also machined on inserts that will be fit into the frame.



This is very high detail work for a very simple reason...

When you join tubes and inserts together there needs to be a very precise and even layer of bonding agent left in place to form a higher strength structure. Enough to be strong but thin enough to be very light and create almost no run off.

The joints are very strong / durable and tuneable for flex and just happen to be lighter than any metal joint with the same mechanical properties.

Tube time

For this Meivici the tube manufacturing process is roll wrapping, not to be confused with filament wound tubes which are a whole lot less complicated (you cant wind fiber at much of an angle), and frankly can't be tuned the way roll wrapped tubes can.

Roll wrapping means starting with a steel mandrel…



The Mandrel is wrapped with directional sheets of carbon (that's fiber laid in a single direction with resin already a part of the sheet). The key here is that the sheets can be cut so than the fiber is oriented anywhere from Zero degrees (just straight around the tube) to 90 degrees (fibers directed up and down the length of the tube) and anywhere in between.



You can also use different modulus (fiber type) sheets AND the sheets do not have to run full length, so you can build more or less thick sections as well as having complete directional control.

There are a few other steps we don't get to show, but the whole thing culminates with hand finishing each custom tuned set...



With that, you'll understand that roll wrapping, when performed to a high degree makes for a very complex tube that controls directional flex, total tube stiffnes and twist very accurately and because Serotta are making them to spec, each tube can be suited to rider size, weight and desired ride character.

But it's not just Roll wrapping that goes on here. Serotta also use a lay-up process that allows for much more complex shapes as is the case for the newer Mevici AE…



Above is one of the very first AE prototypes and the box behind it is a rapid prototype machine that helps Serotta and a few other companies make models of bikes first so that they can have a better understanding of how things look in real life...



What all this means is that Serotta are not buying tube sets and making them work. They're custom tuning tube sets in house… They’re also doing all of the testing required to make sure that the tubes perform in the fashion they’re designed.



In fact they test all of the tube sets and forks (they make the forks too) in house as well as testing whole frame sets and complete units.



Cut time

The tubes themselves are also cut with precision in multi function machining process.



Not only is the down tub cut to the proper detail on both ends...



But this machine punches the water bottle holes as well, prepping everything in one go, at speed…



The whole thing needs to fit with both the lug bonding area and next with the Bottom bracket insert and a very complex consideration is that the tubes are cone shaped too. That means that the tubes not only have to be cut at just the right angles and length but also at exactly the right place along the tubes length so that the cone shaped tube sits snug inside the shaped lug.


best left to machines and smart people

It’s all just math, but the commitment making it all come together takes quite a bit of time and money.

Everything above was done with an eye on tunable ride quality, durability and light weight. And Serotta wanted to be able to repeat it with the same precision and detail.


Finishing finish

The precision fit and detail of the frames construction lends it's self well to another Serotta strong point. They have one of, if not the best in house finishing departments in cycling.

Serotta do something similar to what others do of course. In our case that’s a multi stage process that basically involves painting the bike 5 times…

Pretty much everyone tapes things. Pretty much any company hand rubs and preps things and pretty much everyone lays on layers while stripping graphics and hitting a clear coat.

That said, I have never had a bike from any company that had this type of graphical detail while using no decals what so ever.



Every line on the bike, every letter, every plain tube section (if multi stage pearl over base coat over tinted clear can be called plain) looks the same. The tubes look like they’ve been inserted into the lugs after taking color rather than being painted as a unit…



And walking the shop in Saratoga, I noticed that my bike was no place near the complexity and detail that would represent the max effort that Serotta do.
While Serotta don't do a whole lot of over the top art work that I've had on other project bikes, they handle their classic designs (and a few specials if you and your dealer really want to dig...) with a depth and quality of finish that makes the finish in my Meivici the best I have ever had on anything with two wheels, including custom moto's.


So what came next?

Well, sitting and waiting of course...

Just like Custom’s from Crumpton and Parlee and other past Project Bikes, this wound up going to a show.

You might have noticed it as it wound up as a feature picture in darn near every media outlet's coverage of the Hand Made Bike Show for this year. And that’s cool right up until you have to see your bike complete and then don't get to see it again for a month or two...

I can say that I HATE putting together project bikes and then having to wait for em!

This one was a labor of love though, including the build.

First things first, Serotta build a bike taking everything into consideration. That means choosing your bar stem and post ahead of time so that the fit is dialed to the bazillimeter… In this case, Easton's EC90 series fit the bill well.



Not only are Easton's stock EC parts solid quality, they're also very simple and well executed designs that blow off a lot of silly gimmick for the sake of function. That went well with the theme and we refinished the Bar and Stem...



As well as the post...



The Easton kit is also a good base matte finish and their graphics are easy to reproduce. And all of it is light enough that a few extra coats of paint still doesn’t tip the scales much.

It’s solid / stiff kit. That’s pretty important because when you’ll be spending extra dollars to have them custom finished you want product that will stand up over time.

Because I wanted this bike to have a classic look and that meant a tan leather saddle, but my butt doesn’t agree with many and I also didn’t want the thing to have too much weight…

I was pretty sure I would be sending something in to get a custom recover but it was Selle Italia to the rescue, pulling Anniversary limited edition Saddle number 2 of 110 off the wall for the project. Carbon rails, real padding, Copper accents and top grain cover that was perfect for the feel…



Next to the rescue came HandleBra with a Brown leather wrap that was a great match and has also weathered exactly like the saddle… They have a new Huricane version in loads of colors with a weather proofing and no loss of that raw flesh feel.



Very good grip, even when wet and good feel… (and it comes in lots of other colors to match more modern and a few other classic tones).

I could have used anything but the only thing that was going on this bike was a Chris King.

The brakes have been shown already in the EE Brakes Review



EE made custom colored set for this project with a bit of Gold to match some of the other accents, but then like everything else selected, it's more important to say they also work extremely well.

Right now I prefer SRAM Red and it was a nice coincidence as HUDZhad a brown replacement lever grip ready to go (they have Campy Super and 7900 now).



It was also a bit of luck at the time of the build to have one of the first sets of Nokon Carbon Gear cables...



For brakes you need the metal units so it was Nokon Gold for this build (though in hind sight I might have wanted silver).


ZIPP Speed Weaponry came up with a shallow (for Zipp) set of 202’s with pearl logo’s…



A bit of detail here with their Zed Tech series letting us play just a little with things like nipple and hub ring color (there are more things here to tweak with Zipp, but we were keeping it tame).



A quick note though that I would not choose Carbon-Ti QR's again if I had the choice. They're VERY light and look fantastic but the unit just doesn't fit together as well as it should and they have a little play in them even when adjusted so tight that folding down the thin lever arm is difficult.

One other minor detail is a collaboration with Zipp and Serotta's finishing department.

I got a clean slate set of Vuma Quad cranks taken out of production at Zipp (you can do things like that with a part that's produced by hand domestically)...



And thought it might look reasonably neat to have them Clear matched to the Lug color and custom Logo'd.



Initially I was going for the standard bearings but the guys at Zipp took a look at the rest of the spec and, because they're genuine bike geeks in the purely positive sense, they upped the bill to Ceramics without even asking...



Honestly the cranks are probably the biggest hit among the kit here...


On to the frame details?

Ahead of that, Serotta's commitment to fitting needs mentioning.

One of the most frequent problems with ordering custom bikes is the garbage in-garbage out reality that comes from working without a good fitter and no other bicycle company has done more to both bring that to the consumers attention and remedy it at the local retail level.

Serotta International Cycling Institute is one of those rare things in cycling that make shops better regardless of the bicycle

In fact you would be just plain nuts to spend north of $5000 on a custom frame and not go directly to the source to make sure you're fit correctly. Serotta have a separate fit studio set up in front of the factory...



It's complete with motion capture trimmings, laser beams, multi angle stop motion video and run by guys that have developed fitting in a fashion that has benefited both customers and bike brands way beyond Serotta.

They can evaluate you from your feet to your head and for Road, Mountain, TT and Tri and will also have a look at your old bike in action to bring all of the information together.



They'll then put things together on a size cycle and allow you to work a bit in your new position ahead of ordering.

Now that said, I want to be sure you know how extensively understated those last few paragraphs were. Serotta were pioneers in fitting and if I'm being honest,

Frankly I can't see ordering a custom bike without trying the fit first and Serotta make this easy with their current program.

And it's about to get easier as they're building up a fantastic new sizing cycle for use in the SICI system that is not only completely adjustable, but adjustable ON THE FLY.

But on to those frame details...

Looking at the bike, everything seems to be fairly traditional. The tube set on the front seems to be straight and round but the tubes are all cone shaped. The down tub tapers from 42mm at the BB to 36 at the head tube. The Top tube tapers just slightly from 34 at the head to 31 at the seat clamp lug and the seat tube and the seat tube flares from 31 to 36 at the bottom bracket.



While some people make a bike deal out of big shape and large tubes, remember that wall thickness, carbon direction, type and compression all dictate flex character / stiffness and durability. You'll also want to remember that there is a lot more going on in this custom tube set than meets the eye and that the tubes are heavily manipulated for the individuals needs.

And I almost missed another detail, but noticed that one of the ways that Serotta maintain the traditional and conservative aesthetic is to have the tube diameters of similar size where they're close to each other. The top tube is very close to the seat tube size near the seat tube and the top, head and down tubes are similar sizes at the head tube lugs...

This frame also has a slight slope (GASP!), but you just plain don't notice it.

The fork also gets the a conservative look despite similar attention from Serotta’s composite people.



Lots of work goes into its production regardless of the simple look, with wall thickness changes, layup direction and fiber type all in consideration. Part of making a custom chassis is absolutely also getting a custom fork.



The rear end gets a little wiggle…



Curved seat stays are pretty easy to spot on a bike without many curves.

And while they look pretty straight from the side, the chain stays are more heavily shaped



Another plug on the finish detail but the paint detail is stem to stern on this bike. Even the bottom of the BB where the stays are inserted is lined off as if it were going to get as much attention as the head badge.



Important: It's not just the tube set that gets tweaked for the rider here. Both the rear stay sections are also custom spec'd and produced for the rider.

It all comes together in a package that wraps a lot of advanced composite tech in a very traditional looking package.

Do the wheels go round?

Yes.


Explaining the ride quality here is both simple and difficult depending on the reader. Knowing how good something can be requires you to have at least some relative experience with a few things

If you have had enough bikes to know what geometry you would like and also how you want a bike to move within that geometry, you’re most of the way there. I say that knowing that there are a lot more people that think they know what they want than actually do though and that's part of the reason Serotta want as much information as they do...

This one was limited to what I want though and we'll work our way through that.


There are people that like a bike to “drop” into corners and there are folks that like to “lean” a bike in. There are also people that prefer a certain amount of flex in the total package to load a frame in corners.

There are folks that like a lot of stiffness and feedback to the point that you can tell the gender of an ant (as well as its state of arousal) by riding over it. There are people that want to ride over an armadillo and not notice.

There are people that want a bike that has a drive train that handles stress better than King Leonidas and the 300 at Thermopylae (though this story doesn’t end with the Meivici’s head cut off). There are those though that really like a whippy bike (but they want it to flex in the right way, meaning it holds the rear wheel in line well and flexes as a unit so you don’t get a lot of drive train rub).

With all those variables (and more), the best sign of a custom builder is that they’ll be able to help you regardless of the differences in your desired character and material choice and this is an area where I can't think of another company that can compete with Serotta.

Again we’ve touched on metal. Serotta are covered there. But they've made the commitment to constantly get better and not just use the latest available material but to push materials and manufacturing in order to create more available tuning and a higher "high" end.

My-Vici is really as good as it gets and I’ll say up front that I took every available advantage of what Serotta offer.

I flew to Serotta for a fit and review AND I have the advantage of having known their Fit Meister for more than a decade so that he’s seen me in lots of forms several times over the years (and for those of you working through your 30’s through 50’s, your changes are substantial regardless of how well “you know you” ).

I also took the time to understand exactly what I want in a bike having owned 20+ customs and loads of other high end stuff as well as watching a lot of it be made (and sometimes being stupid enough to try and help make it...).

And more than anything else, I have grown up enough to be completely honest with Serotta in what I do with my bike, how I ride it, where I ride it and what I want the bike to do best, second best and third best...





Here's what my bike is like:

- This bike is a bit stiffer in the drive train and bottom end than Colnago’s EPS.
I mention the EPS for comparison and on the other end say that it’s a bit less stiff than Scott’s addict, but the fact that the bike can sit in this relative spot and even bare comparison is really my point here.

- It’s the smoothest bike I have ever had regardless of material.
Take that any way you like but having had more top end bikes than any other person I know, this should be taken into perspective. No Ti, no steel, no other carbon bike, custom or stock has given a smoother ride than the Meivici.

- It handles and performs exactly how I want it to.
That would be very responsive in drive train. No wheel rubbing brake blocks, no stay flexing on max effort low gear jumps, no chain skipping, the bottom end moves as a complete unit.
A head tube / front end that does allow some flex but is very stiff from the bars to the fork drops so that I can load the front and direct thing a little under stress but not have any problems with things twisting out of line.
The back tracks with the front at full cry.
The geometry makes for very good line holding and it drops into corners like a rock off a cliff but it’s not super twitchy.
Despite its weight it has none of the “jittery skittery” feel that can come with a low weight and good stiffness. It’s still light and responsive but in a very calm and, again, smooth feel that is as much a handling advantage as it is a ride quality trait.

- It’s the nicest stock (relative to Serotta) finish of any bike I have ever owned.
Speaking of weight again, you could cut close to a half pound from this if you went with a simple clear coat and logos but I wanted a bike that would make Bentley drivers cringe if you leaned it against their car for fear that the car might scratch the bike… The lines and separation detail are great and the depth of finish is exceptional.

- It's absolutely a race bike.
Folks that either can't afford this level of bike or simply choose not to buy one tend to toss out bullshit lines like "Serotta are Doctor / Lawyer / Senator (or insert your choice of highly paid yet assumed low performance person) bikes". While Serotta do suit an enviable demographic, people that imply that Serotta don't build performance bikes fit a steroetype I would call "stupid".
You could use this in the same way you could any of the superstiff, cheaper stock alternatives and not miss a performance beat. Probably the biggest performance difference between the Meivici and lots of stock stuff you see in the tour is the upgrade in comfort / smoothness and fit... There are a LOT of great performance bikes available and this is one of them.

- It’s under 14 pounds fully built with no compromise for weight at all.
A bar, stem, seat post, pedals and bottle cages that require absolutely no extra care or treatment beyond standard and can take max effort and be ridden in any conditions on the worst roads around without care.
The tube set is also stout enough that you’re not flexing it between your fingers unless you’re Brock Lesnar and I’m not worried about normal every day impacts at all…
This bike could have been in the 12 pound range with more tweaking, but I built it for the 99.999% of the time it's no place near a scale.

And again, perhaps the most important thing to consider here is that regardless of what I want, you could trade several of these character values up or down and drill in to the ride you want. That was the point of explaining Serotta's manufacturing capacity. The whole thing is designed to make what someone wants with as much focus as possible.

I hate it when someone says “bottom line” only to follow it with another several paragraphs (which I’ve done a lot) but I think I’m getting better at this whole review thing, so I’ll try and do this right.


Serotta are committed to making the best use of all materials available in cycling, they continue to push what is already the best international fit system and continuing education program available, They’re not satisfied with an already wide product range. And despite a hell of a good history, I don’t think there is anyone on the planet with greater disregard for their accomplishments, history and place at the top of the custom bike world than Ben Serotta and the people that work with him.

This is a group of people that spend too much time reaching forward to bother with reaching around and patting themselves on the back…



This bike is special enough to stop people and media at the Handmade bike Show and special enough that on big group rides with a breakfast stop, despite nice Colnago’s and Pinarello’s and getting stacked up 4 deep against the wall, nobody will come close to touching this bike. And it’s special enough to have Harley riders gather round it at a canyon stop and say “I hate you fucking tight-wearing bicycle riders but that’s beautiful!”

The bottom line is that this Meivici is not special relative to what Serotta do every day and they’ll do something better tomorrow…


Meivici Frame and fork will cost some place near $8000 frame and fork and can change depending on options. Complete bikes will cost between 11 and $18,000 complete package from Serotta. On the other end of the scale, Serotta have frame and fork Combos available in the 2k range and full carbon like the HSG for less than half the cost of the Meivici but with a lot of the same tech.

Visit them here at Serotta.com


Have Fun,
Charles Manantan



Thanks for looking. If you have other experiences with gear, or something to add, drop us a line. We don’t claim to know everything (we just imply it at times). Give us a pat on the back if you like the reviews, or a slap in the head if you feel the need!

PezCycling News and the author ask that you contact the manufacturers before using any products we test here. Only the manufacturer can provide accurate and complete information on proper use and or installation of products as well as any conditional information or product limitations.

Send your comments to: manager@pezcyclingnews.com


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Vuelta’09 St.21: Greipel’s Day, Valverde’s Vuelta!
Sunday, September 20, 2009  10:58:34 AM PT
  Race report: Alejandro Valverde stayed upright to seal his Vuelta victory – the first Grand Tour win of his career. On such a short stage, ...
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Vuelta’09 St.20: Millar Puts Them To The Sword!
Saturday, September 19, 2009  10:56:52 AM PT
  Race Report: Today David Millar won his 5th stage in all his Vuelta’s, he was given one of the swords that Toledo is famous for along with the ...
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EuroTrash Monday!
Monday, February 08, 2010  1:35:14 PM PT
  Updated! Hallelujah, they're racing in Qatar, and I just got back from celebrating with every other New Orleanian on Bourbon Street. There's ...
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Rest In Peace: Franco Ballerini
Monday, February 08, 2010  2:07:33 AM PT
  It was a dark Sunday morning in Italy when the news services announced that Franco Ballerini, ex-professional, former dual Paris-Roubaix winner and ...
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Copenhagen Six: The View From Inside
Sunday, February 07, 2010  9:53:42 AM PT
  The maracas shake, 'Cara mia, mine !' blasts from the PA. Bang! The little cannon fires and the hall fills with smoke. Yes, this is the right place, ...
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Best Of PEZ '09: Take Me Home, Country Roads
Sunday, February 07, 2010  9:49:51 AM PT
  When the K-Mart Classic of West Virginia stormed through the state in the mid-90s, it opened awareness as to just how great the bike riding is in ...
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Best Of PEZ '09: Hello Stranger!
Friday, February 05, 2010  11:30:32 AM PT
  Roadside St. 14 When you start each new Giro you understand you’re a year older. You feel a stranger to the village approach and for a moment ...
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Berlin Six Wrap: Danes Time It To Perfection
Friday, February 05, 2010  10:43:21 AM PT
  As the final Madison got underway the arena was packed to the rafters, all the talk of Six Days in crisis forgotten for now. The finale was ...
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PEZ Review: CycleFilm's Come Ride With Me
Friday, February 05, 2010  9:57:41 AM PT
  Professional cycling has, over the years, attracted only a few documentary film makers. A few, such as Jorgen Leth’s “A Sunday in Hell,” have even ...
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