I first noticed this brand a couple years ago, and honestly, with so much top-level cycling apparel available these days, I wondered if there was room on the rack for a new hi-tech label.  How different could La Passione be?

Pirelli P7 Sport tire for all-round use, Dynaplug® road tubeless repair tools, La Passione new Grace collection, OSMO Nutrition Active Hydration single serve, MAAP x P.A.M. // Psy-Cycling adventures and KASK and KOO Eyewear official…

Panda Optics Conquer sunglasses, try Gnarly Nutrition’s NEW Fuel2O, Colnago presents the first official bike of the Tour de France, Team Qhubeka Assos partners with ABLOC Pro Zero, La Passione launches new capsule with Tom Boonen and…

La Passione presents the new capsule collection dedicated to Tom Boonen. Giuliano Ragazzi - CEO & Founder of La Passione - has combined his digital native vision, the technical knowledge of his Head of Product and the racing experience…

Italian clothing brand La Passione recently enlisted Tom Boonen as a brand ambassador - and with that, released the new RVV Collection fittingly named for the race where he won 3 times. We take a closer look at the La Passione RVV…

This week we have a very varied selection of new kit: Pirelli P ZERO race tires, tested by PEZ's Chuck Peña, MyVeloFit launches A.I. powered bike fit tool, KOM Cycling's rocker plate for your home trainer, get your hands on the new 2021 EF…

More great and new kit: Tubolito light weight tubes, La Passione DUO Collection: Plenty of cool combinations for a bright look, Continental rolls out new category of tire with the Ruban and eRuban Plus, Sidi Sixty Multicolor, the new LDT…

La Passione will be presenting its new and exclusive collection dedicated to the Ronde van Vlaanderen, one of the most fascinating and competitive races in the world cycling scene. The Ronde is a real institution, a mix of heart-pounding…

We could say it was an inevitable agreement for the simple fact that, this collaboration unites and reinforces the vocation to the challenges of the Digital Native Vertical Brand, bringing it closer to what is considered the core of spring…

La Passione presents its new capsule collection, drawing on the rich history of national team graphics and the legendary Rainbow Jersey. The "Racing to Glory'' collection brings alive that feeling when everything is at stake, reaching for…