Northwave and Lampre-Merida Together in 2015 and 2016

The Italian World Tour team to face the World Tour calendar with Extreme Tech Plus shoes.

Northwave and its founder and owner Gianni Piva proudly announce a new partnership deal for 2015 and 2016 season with Giuseppe Saronni’s Team Lampre-Merida, the only Italian World Tour team. Northwave will be official shoe supplier of the team, with top-range model Extreme Tech Plus.

TALENT AND EXPERIENCE
Giuseppe Saronni’s line-up, one of the longest-running teams in cycling, tackles 2015 to try and improve a very solid, 27-win 2014 season.

With their new Northwave Extreme Tech Plus shoes, Lampre-Merida riders will go for the big goal in World Tour and Continental calendar events, looking to be always in the very thick of the action in the most prestigious races, starting with Giro d’Italia, Tour de France, Milano-Sanremo and Paris-Roubaix.

GIANNI PIVA: “A MATCH OF ITALIAN EXCELLENCES”
Northwave’s founder and owner Gianni Piva showed his excitment for the new adventure with Team Lampre-Merida, that will bring Northwave’s shoes to the start of all the most important races in the World. “We are proud to be partners of the only Italian outfit in the World Tour, and we think of this as the match of two Italian top realities in cycling, laying ideal ground for a very successful cooperation.”

“Providing Northwave’s shoes to the Lampre-Merida team will give Northwave outstanding visibility all around the World, showing up at the feet of athletes coming from four different Continents, who will hopefully reach new exciting goals with Extreme Tech Plus.”

GIUSEPPE SARONNI: “NORTHWAVE, AN IDEAL PARTNER”
Giuseppe Saronni, Team Lampre Merida sales director, stressed that “the partnership with Northwave means the opportunity for the Team to rely on a partner that always made quality its core priority. We are happy to welcome among our partners an Italian company that managed to rise up to the top on the World scale. I wish to thank Gianni Piva and Northwave for the enthusiasm they are putting in this cooperation with Lampre-Merida: it is always good to see the team’s value and appeal are recognized. I am sure that Northwave’s excellent shoes will help our riders a lot on the way to greater goals.”

NORTHWAVE EXTREME TECH PLUS
Northwave Extreme Tech Plus – the latest top-range road model designed by Northwave – collected unanimous consensus as one of the top choices on the market, with its combination of stiffness, lightness and comfort, all in a very reduced weight – 245 grams.

Projected with the exclusive BioMap system by Northwave, Extreme Tech Plus is designed to be anatomically compatible shoes for any rider’s foot, optimizing force transmission while minimizing the waste on energy. The seamless, Unibody construction allows a way-better fit of the upper on the foot, providing a better anatomic design and further reducing the overall weight. The upper is built with a cutting-edge microfiber, whose characteristics help the shoe to get and more and more suited to the rider’s feet as time goes by.

The ultra-thin, 60 gr. Ultralight Carbon sole provides stiffness, performance and comfort at the same time: Northwave’s exclusive and innovative Airflow System ensures a better air circulation in and out the shoe, thanks to large and specifically-positioned vents. The front vent channels fresh air into the sole and the side and rear vents channel help the air out to guarantee a constant airflow.

The closing system features Northwave’s exclusive Speed Lace Winch 2 (SLW2), the only system that allows step-by-step opening and closure with only one button.

THE CALENDAR
Lampre-Merida will debut with Northwave Extreme Tech Plus will happen in Australia, at the Tour Down Under, from January 18th to 25th.

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