La Passione presents its new capsule collection, drawing on the rich history of national team graphics and the legendary Rainbow Jersey. The “Racing to Glory” collection brings alive that feeling when everything is at stake, reaching for eternal glory.
The collection concept alludes to 80’s culture and ‘breaking the rules,’ when fluorescent colours, iridescent palettes, modular synthesizers and shocking post-avant garde looks upturned the style canons. Champions became influencers, no longer known for their victories but rather their racing attitude: their personal, exaggerated, disruptive and unforgettable way of riding.
“This capsule collection is all about the last four decades of modern cycling, when champions challenged the traditional rules and made new ones,” explains Giuliano Ragazzi, CEO & Founder at La Passione. “Their way of attacking, of feeling like the stars of the show made the public experience a thrill and has shaped our history as fans but also as creatives and designers. We wanted to create something that our community could wear every day as inspiration.”
The “Racing to Glory” collection includes five jerseys each with graphics dedicated to the UK, Belgium, France, the Netherlands, and the USA. The jerseys are made from a combination of four lightweight and ultra-breathable premium fabrics, with micro mesh inserts on the sides for ventilation. Each jersey has added details such as a shield printed on the shoulders and the country’s national stripes printed on the hem of the sleeves. To complete the look and make every bike ride truly memorable, pair it with the Italian Q-skin® fibre socks, made with silver ions for comfort and lightness, and a pair of gloves featuring soft reinforced padding to reduce shocks and ensure excellent grip.
● More information at: www.lapassione.cc.