Strava Data – Quitter’s Day

New Data Reveals The Day You’re Most Likely to Give Up on Your New Year’s Fitness Resolutions.

Data insights released by Strava, the social network for athletes, show that Thursday, January 17, 2019 is the date when Americans are most likely to give up on their New Year’s fitness resolutions. Stava’s data was pulled from a pool of nearly 685 million global activities, 108,286,060 of which were based in the U.S.

While difficulties with motivation in January are common, these five insights from Strava’s 2018 Year in Sport report provide solutions for staying active in the new year:

Set a Goal: 94% of athletes who set goals remain active nine months later.

Join a Club: Being social leads to significant increase in overall activity. Athletes who join a club are three times more active than non-club members.

Vary Your Workouts: Activity uploads more than double when athletes change their workouts. To become more active, don’t simply do more of the same activity; discover another activity type and start varying your workout routine.

Incorporate Indoor Activities: Athletes who shared indoor activities to Strava uploaded 323% more total activities in the past year versus athletes who only uploaded run or ride activities.

Don’t work out alone: When athletes exercise in groups, they tend to go 21% further and those workouts last 10% longer.

For more information on Strava, please visit


About Strava
Strava is the social network for athletes. As the platform at the center of connected fitness, Strava’s mobile apps and website connect millions of active people every day. All athletes belong on Strava, no matter where they live, which sport they love or what device they use. Join the community at

Our favorite stats:
20 activities uploaded every second, 15 million every week
300+ compatible mobile phones and GPS devices
170+ employees, most in San Francisco with more in Denver, Hanover and Bristol
1,100+ professional athletes are on Strava
1 million athletes join every 30 days
More than 36 million Strava athletes upload activities from 195 countries
3.6 billion kudos given between athletes last year
Over 4 million photos shared per week on Strava
85 million comments and Kudos given by Strava athletes per week
$7.99 a month to make the most of your sport with all 3 Summit Packs, or $59.99 a year
305 communities making commuting better with Strava Metro