Gear Break: This week we have a competition from Scicon, new bib shorts from Endura, Detroit US made commuter bikes, La Passione joins Eurosport, ROSE new endurance race bike and Muc-Off bike wash in-store refill program in USA.
Click above to enter to win a pair of SCICON Sports Aerotech Sunglasses in UAE Team Emirates Edition. Scicon is giving away a pair of sunglasses every month.
The New Endura Pro SL Bibshort
The Substance of Advantage.
World Hour Records, Aero D2Z kit, sponsorship of Movistar, the #1 ranked team for many years…even kit so fast it has been banned by the UCI. These are all testaments to Endura’s commitment to road cycling.
Founded by committed TT racer Jim McFarlane and hailing from a solid engineering background, the Endura philosophy has always been based on “the substance of advantage.” Having stepped out of WorldTour sponsorship for now, partly in recognition that their innovation has been perhaps frustrated by regulation, they refocus on their rugged heritage in making no-nonsense kit for Hardcore Roadies like aero development iconoclast Graeme Obree, Endura’s Disrupter in Chief.
The novel concept of matching a bibshort pad to the rider’s body pressure points has been copied but not bettered. Endura’s mighty and game-changing Pro SL Bibshort which previously set a new standard in seat comfort, allowing you to ride harder longer has now been remastered to keep it ahead of the bunch.
With a more aggressive fit and continually evolving pad technology, it is perfectly suited to the sort of rider that favors an extra lap over an extra latte.
Fully overhauled for 2020, the new Pro SL Bibshort now boasts a ‘perfect fit’ with lumbar support and power straps as well as the award-winning multiple pad width feature. Made from high quality Italian power Lycra® fabric with Coldblack® technology dramatically reducing heat buildup and providing UPF50, this bibshort features an ergonomic, pre-shaped multi panel construction for an ideal fit in the road riding position. Available in 3 pad width options, the updated 700 series pad delivers unrivaled comfort. Finishing touches include the raw edge hem bands with inner silicone print and available long leg options (+4cm).
The women’s version features Endura’s unique DropSeat technology, providing a practical solution to the ‘comfort break’ problem with immediate access when you need it most. The DropSeat function provides a zipped access around the hips allowing you to take a hassle-free comfort break. It is positioned in such a way that it avoids body flex and is made with a stretch zipper – this means that you will barely notice it at all when riding.
PRO SL Bibshort Highlights:
● Award-winning multiple pad-width technology (3 widths) with top-end 700 series pad
● High quality Italian power Lycra® fabric with Coldblack® technology
● Enhanced Lumbar Support
● Wide bib straps for comfort
● Raw hem with printed silicone grip
● Women’s bibshorts featuring Dropseat
● Available from Endura: MSRP $194.99
• Buy Men’s on Amazon here.
• Buy Women’s on Amazon here.
Detroit Bikes: Top Rated US Made Commuter Bike Manufacturer
Detroit Bikes is the largest bicycle frame manufacturer in the United States. If you are looking for a quality commuter bike with an American Made frame, you’ve come to the right place. Our US Made frames use a top of the line steel called Chromoly. Chromoly is exceptionally strong, so a frame made out of Chromoly can have very thin-walled tubing. This makes for a lightweight, yet strong and durable ride. Chromoly is also used in aircraft and race cars. Detroit Bikes offers various services to the bicycle industry. We can manufacture frames for other brands, we can source parts from our global supply chain, we can make small batches of customized, branded, bicycles, and we also sell bikes under our own house brand. We like the revival of urban cycling that is happening as new bike lanes are popping in cities looking to increase mobility options for their citizens – so the types of bikes we focus on are simple, reliable and made for getting around (as opposed to sport/hobby bikes).
● More info at: https://detroitbikes.com
● Shop Detroit Bikes on Amazon here
La Passione Cycling Couture Joins Eurosport in a New Adventure for 2020
The cycling clothing brand partners with Europe’s main sports entertainment channel.
This year, La Passione Cycling Couture will be riding along with Eurosport on a new adventure during one of the cycling season’s favorite periods, which starts with the Paris-Nice and criss-crosses the Major Northern Classics on its way to the races that lead up to the Giro d’Italia.
In fact, the Digital-Native-Vertical-Brand will air a series of micro-ads which will be broadcast during Eurosport’s live coverage of the cycling scene. La Passione Cycling Couture will be introducing clothing from the new PSN Collection, which has been designed for cyclists who demand performance without sacrificing style, who want to enhance the experience and emotion of cycling. Through this campaign the company will seek to reiterate their essential brand message: “direct-to-consumer high quality clothing”.
Eurosport channel is broadcast in 20 different languages, with an audience of more than 130 million people. Programs span all types of sports, and there is special coverage of live cycling for more than 40 races over the cycling season.
For more than 20 years, live sports, with the spectators at the centre of the action, have been the driving force of Eurosport Television. The clothing company fully shares the channel’s vision, which is sure to make this an excellent collaboration.
“The goal is to integrate our current digital communication strategy by exploring alternative, equally efficient and stimulating outlets such as television. The overall aim is to expand awareness of our brand and reach a specific target market of cycling enthusiasts”, said Giuliano Ragazzi, CEO & Founder of La Passione.
● More info at: https://www.lapassione.cc
ROSE Bikes Presents New Endurance Race Bike
The REVEAL is high-end design for long distances
With the launch of the new Endurance race bike REVEAL, ROSE Bikes heralds a new era of product design: After the successful logo change, the bicycle brand from Bocholt now tops it off with its revised industrial design. The REVEAL – which is available in two carbon levels at different price points – is the first platform carrying the new ROSE design DNA. The frame set was designed in Germany. It impresses with great comfort values and outstanding power transfer. What’s more, it offers unbeatable value for money.
The high-end carbon frame of the REVEAL achieves a frame weight starting at 900 grams. It stands out for its design that speaks an emotional, yet clean and performance-oriented language. Straight lines, long light-refracting edges and dynamic chamfers define the new ROSE design – all over the 2020 frame platforms. The REVEAL cockpit also has this clean look: It comes with fully integrated cable routing at the headset to neatly hide gear and brake cables.
Comfort values on a record level
Low seatstays and a fully integrated clamping of the ROSE carbon seat post create record comfort values at the saddle, which were measured at 85 N/mm. The 490 mm long D shape seat post with 8 or 25 mm setback is ideally adapted to the Endurance frame geometry and allows for different levels of flex and riding positions: The ROSE Endurance fork strikes the perfect balance between lateral stiffness, weight and flex – and offers control in every situation. A tyre clearance of up to 30 mm even enhances the comfort level of the REVEAL.
High-end power transfer
The new Endurance race bike launched by the company from Bocholt not only stands out for its comfort values, yet also for its power transfer. A 1 ½“ to 1 ½“ headset paired with an impressive BB86 bottom bracket and low asymmetric chainstays guarantee outstanding power transfer on the road. Every pedal stroke is transformed in acceleration. Those who wish to monitor their performance data can mount Shimano’s Power Sensor to the frame.
Specs and prices
The REVEAL is now available in two carbon levels at different price points. At the top of the product family is the REVEAL SIX DISC starting at 3999 euros. Depending on budget and preferences, it can be configured with Ultegra, Ultegra Di2, Dura Ace Di2, Force eTap AXS or Red eTap AXS. The frame of the REVEAL FOUR DISC weighs around 100 grams more: This bike starts at a price of 2499 euros with Shimano 105 groupset. If you want to further reduce weight, you can go for the REVEAL FOUR with rim brakes. Starting at a price of 2099 euros, it is can be configured with 105, Ultegra or Ultegra Di2 groupset at rosebikes.com or in the ROSE stores.
● For more information visit www.rosebikes.com/reveal
Muc-Off rolls out Bike Wash In-Store Refill program in USA
Muc-Off today announce the roll out of their refill stations across the United States. The move comes following the successful launch of the stations in the United Kingdom where there are over 150 retailers now signed up to the program.
This project has been developed as part of a bigger move towards significantly reducing plastic under the business’ ‘Project Green’; a campaign which aims to eliminate over 30 tons of plastic by 2023. Furthermore, this new in-store service supports Muc-Off‘s dealer network by helping to diversify dealers‘ revenue streams and facilitating regular repeat custom.
“Finding ways to reduce plastic and CO2 is top of the agenda here at Muc-Off. Encouraging and facilitating the re-filling of our bottles through our IBD network is a positive step towards helping us achieve our Project Green objective as well as supporting our dealers.” – Alex Trimnell, Muc-Off Managing Director.
Muc-Off are giving the refill Point of Sale stands to dealers for free when they place an order for 2 x 25 liter containers of Nano Bike Cleaner. The leading bike cleaning and maintenance brand aims to place 250 of the refill stations in US stores which would save 54,000 plastic bottles from being produced which equates to just over 6 tons! Muc-Off also plan to roll this initiative out in other markets over the coming months which will further amplify the plastic savings.
● More info at: us.muc-off.com
● Shop for Muc-Off Drive Train Essentials Kit here
Note: PezCyclingNews ask that you contact the manufacturers before using any products you see here. Only the manufacturer can provide accurate and complete information on proper / safe use, handling, maintenance and or installation of products as well as any conditional information or product limitations.