Press Release

The 2021 edition of Tour of America’s Dairyland p/b Kwik Trip launches in all its glory in just one week on Wednesday, June 16th! For the next 12 days, we will be racing on streets familiar to many and some not so familiar to any of us, but…

Twenty-Seven professional and elite men’s cycling teams will line up at 12:45pm on June 5th and 12:00pm on June 6th for the 23rd Annual Armed Forces Cycling Classic, presented by the Boeing Company. Saturday’s Crystal City race will be a…

It’s June 1st, 2021, what are you doing later this month? Racing Tour of America’s Dairyland presented by Kwik Trip? Spectating at ToAD’s return to IRL racing after a long year off? Or simply watching from afar as America’s largest…

La Passione presents the new capsule collection dedicated to Tom Boonen. Giuliano Ragazzi - CEO & Founder of La Passione - has combined his digital native vision, the technical knowledge of his Head of Product and the racing experience…

The new ELEMNT BOLT from Wahoo Fitness boasts a crisp, color display, and expanded navigation features. Like all Wahoo devices, the new BOLT, available for sale today, maintains the easy to use, intuitive interface, and connectivity that…

Christopher Zigmont has a career’s worth of perspective from working leadership positions for and with brands like Specialized, Mavic, Pedro’s, SRAM, and Play Sports—the parent company of GCN and Shift Active Media. His career spans decades…

Ready to race your bikes? Along with the great pleasure of announcing (and welcoming!) our final “tba” as Hartland on Wednesday, June 23, 2021, the 12th edition of Tour of America’s Dairyland Presented By Kwik Trip opens on-line…

On April 28, 2021, a team of 12 amateur cyclists will begin riding from San Diego, California to Charleston, South Carolina aims to raise $5000 per rider and $2500 per support team member to raise money to help in the fight against cancer.

A unique KASK UTOPIA helmet designed by MotoGP and America's Cup creative force Aldo Drudi will be presented to each Giro stage winner, whilst KOO Eyewear launches the Giro d’Italia special edition SPECTRO.

When it comes to team kits at the Giro d’Italia, there’s one rule that cannot be broken. Luckily, for EF Education-NIPPO, we’ve created another limited edition switch-out ensemble for this year’s Corsa Rosa, which includes every color but…