What's Cool In Road Cycling
Ortisei - Italia - wielrennen - cycling - radsport - cyclisme - Tom Dumoulin (NED - Team Sunweb) - Passo Gardena - Manuele BOARO (Italy / Team Bahrain - Merida) - Vincenzo NIBALI (Italy / Team Bahrain - Merida) - Steven KRUIJSWIJK (Netherlands / Team Lotto NL - Jumbo) - Bauke MOLLEMA (Netherlands / Team Trek Segafredo) pictured during team stage 18 of the Giro D’Italia 2017 from Moena to Ortisei, 137.00 km - photo LB/RB/Cor Vos © 2017

EUROTRASH News Round Up Thursday!

The Giro d’Italia has announced the 2019 course – Mountainous with three time trials, could it suit Tom Dumoulin? The Italian Grand Tour is the Top Story. Loads of other cycling news in the Eurotrash bag: USA Pro CX, Saitama Critérium, contract news, UAE Team Emirates Youth Academy, TeamTrak launches equity campaign, Trek-Segafredo and LottoNl-Jumbo partners and Giro’19 ProMo video. Big read Thursday!

TOP STORY: 2019 Giro d’Italia Route
Hot on the heels of the Tour de France 2019 route reveal, RSC Sport presented next years Giro d’Italia ‘Corsa Rosa’ on Wednesday afternoon from the Rai TV studios in Milan.

The 2019 Giro will be held totally on Italian soil, apart from stage 9 which finishes in the ‘Most Serene Republic of San Marino’. The 2019 Giro will start from Bologna on 11 May with an 8.2 kilometer individual time trial and finish in Verona on 2 June with a 15.6 kilometer TT, both with an uphill fight to the finish line. Covering 3,518.5 kilometers and a total of 46,500 meters of climbing, the organizers claim it “is one of the hardest courses in recent years”. There are three individual time trials, six stages that could suit the sprinters and seven stages that should encourage a break-away. There are five decisive mountain stages and seven summit finishes including the finalés of the Bologna and San Marino time trials.

The Cima Coppi (the highest climb of the Giro) will be the Gavia Pass at 2,618 meters altitude, and the Mortirolo will be the Montagna Pantani, both climbed on stage 16. The Bartali stage will be stage 2 from Bologna to Fucecchio. There will also be homage to Fausto Coppi on the centenary of his birth at the finish in Novi Ligure on stage 11 and the Cuneo to Pinerolo stage 12.

As is usual for the Giro d’Italia, the third week will be decisive and could come down to either stage 20 with its 5,200 meters of Dolomite climbing over the Cima Campo, Manghen Pass, Rolle Pass and the summit finish on the Croce d’Aune-Monte Avena. Or the final 15.6 kilometer individual time trial stage 21 to Verona with the Torricelle climb after 4.5 kilometers.

For sure the organizers want a cliff hanger of a finish and the combination of mountains and time trials could deliver in 2019.

A ‘Full Giro Preview’ up soon on PEZ.

Winner of the 2018 Giro d’Italia, Chris Froome (Sky): “The Giro victory will always be in my heart for the rest of my life because I’ve never won a race in such an iconic way – and I’ve felt an incredible amount of love from the Tifosi all over the country. I like this edition of the Giro very much, it can be won only by a complete rider. It’s a balanced course in between mountains and time trials. A very organized team will be needed too. The stage with Gavia and Mortirolo is a beast! It comes after a rest day and that day the true champions will stand out from the bunch.”

Italian road champion and winner of the 2018 Maglia Ciclamino, Elia Viviani (Quick-Step Floors): “I’ve got good feelings about this Giro: I’m the Italian Road Cycling Champion, the Corsa Rosa ends in Verona… it looks like my dream Giro! Looks like there will be six stages that could end up in a bunch sprint. I’ll do the recce but it looks like the right number for me, this year for instance, I won four and came second twice. The last week of racing will be incredibly tough for the sprinters but I’m looking at this Giro with the goal of arriving in the wonderful Verona, my home town. I haven’t decided with the team if targeting the Maglia Ciclamino again next year will be a goal. It will be very difficult to improve on this year’s Giro for me but I’ll try to do my best.”

ProCX Begins Second Half of Season with Noble and Werner atop Leaderboards
The 2018 Professional Cyclocross Calendar (Pro CX) reached the midway point of the season in October with 257 elite athletes earning points at 21 of the 43 events. The first half of the calendar culminated with UCI Category 2 events in three states – Alfalfa’s Eldora US Open of Cyclocross in Boulder, Colo. (Oct. 13-14), CRAFT Sportswear Gran Prix of Gloucester presented by Ipswich Ale Brewing in Gloucester, Mass. (Oct. 13-14), and DCCX in Washington, D.C. (Oct. 20-21).

With back-to-back wins in Gloucester, Ellen Noble (Kennebunkport, Maine/Trek Factory Racing CX) secured the top spot for Elite Women in the ProCX standings. She has 438 total points, gaining a 13-point lead over Maghalie Rochette (St-Jerome, Quebec/CXFever p/b Specialized). Noble has finished on the podium at all eight ProCX races this season, including four victories.

The biggest winner on the ProCX circuit for women the past two weeks was Sunny Gilbert (Ellisville, Mo./Van Dessel Factory Team), who was a double winner at DCCX and scored a silver and bronze at the US Open of Cyclocross. She earned 126 points to move from eighth to third overall in the standings. Fourth position is held by Rebecca Fahringer (Concord, N.H./Kona Maxxis Shimano), who had two podiums at DCCX. Moving back into the Top Five was Erica Zaveta (Brevard, N.C./Garneau-Easton p/b TLC). She finished second to Noble at both days of racing in Gloucester, and had a fifth-place finish the first day of DCCX. Only 26 points separate Gilbert, Fahringer and Zaveta in the standings.

“I think the fitness is there. And honestly I think the overall skills are there. It’s the staying calm under pressure that isn’t quite there yet. I don’t have a lot of experience at the front of a race,” said Fahringer after capturing a second and a third at DCCX. “I’m doing Cincy and Pan Ams (in Ontario Nov. 4). I’m from an hour north of Cincy, that’s my pseudo home race. I think my parents will be there. It’s a good course for me. There will be stiffer competition. I’m willing to push the limits.”

The Pan-American Cyclocross Championships, Nov. 3-4, are open to racers from the 44 nations of the Pan-American Cycling Confederation (COPACI) and will be held in Midland, Ontario.

On the Men’s side, after earning two wins at DCCX, Kerry Werner (Birdsboro, Penn./Kona Maxxis Shimano) has maintained his season-long lead for Elite Men in the ProCX standings. Werner now has six ProCX victories this season for 483 total points. He has a sizable 150-point margin over second-place Tobin Ortenblad (Santa Cruz, Calif./Santa Cruz/Donkey Label Racing). Only 20 points separate Ortenblad from third-place Jamey Driscoll (Pivot Maxxis p/b Stans DNA Cycling). Both raced in Gloucester, with Driscoll taking third place on day one and Ortenblad earning two Top 10s.

Lance Haidet (San Luis Obispo, Calif./Donnelly Sports) moved up one position to fourth overall with two podiums, a silver and bronze, in Boulder. New Englander Curtis White (Delanson, N.Y./Cannondale p/b CyclocrossWorld.com) rounded out the top five, moving up from seventh by taking both wins in Gloucester. Only 21 points separate Haidet and White.

As we head into the coming weekend, maximum points are up for grabs Oct. 27-28 at Cincinnati UCI Cyclocross Weekend (Cincy CX), as day one will serve up the fifth UCI-inscripted Category 1 race of the season. In the Elite Men’s 56-rider field, nine riders ranked in the ProCX Top 10 will compete.

Several of the top-rated riders who have been sidelined for several weeks due to injuries or illnesses are expected to return. Among these contenders expected at CincyCX are two-time U.S. Cyclocross National Champion Stephen Hyde (Easthampton,Mass./Cannondale p/b CyclocrossWorld.com), his first race back since breaking his sternum five weeks ago at the Telenet UCI Cyclocross World Cup in Waterloo, Wisc.; Andrew Dillman (Fairdale, Ky./SDG-Muscle Monster), who broke his hand in that same event and is just returning to competition; Ohio-native Spencer Petrov (Cannondale p/b CyclocrossWorld.com), who suffered a concussion earlier at Trek CX Cup in Waterloo, Wisc.; and four-time U.S. Cyclocross National Champion Jeremy Powers (Southampton, Mass./Pactimo / Fuji / SRAM), who has limited his races since Rochester Cyclocross because of a severe throat infection.

For the Elite Women at CincyCX, seven of the ProCX Top 10 will be in the 40-rider field. Among the favorites will be Kaitlin Keough (Colorado Springs, Colo./Cannondale p/b Cyclocrossworld.com), who won the C1 contest at CincyCX last year; Katerina Nash (Czech Republic/CLIF Pro Team), who was second at RenoCross; and Caroline Mani (Besancon, France/Van Dessel Factory Team), who was the 2017 ProCX champion.

This is the 15th year for CincyCX, and the first time back to Kingswood park since 2016. Amateur events will include competitions for the Ohio Valley Cyclocross Series.

A pair of UCI Category 2 races will take place the same weekend at HPCX in scenic Thompson Park in Jamesburg, N.J. In its 19th year, HPCX is the second longest-running internationally-sanctioned cyclocross event in the country. The two days of racing at HPCX are part of the Mid Atlantic Cyclocross Series, which offers 9 events in four states.

USA Cycling ProCX features the premier cyclocross events in America and uses an overall ranking system to determine the best individual male and female ‘cross racers over the course of the season. The 2018 ProCX calendar includes a total of 39 UCI-inscripted category 1 and 2 races across 19 states and the District of Columbia. The calendar spans from September to December, culminating with the USA Cycling Cyclocross National Championships in Louisville, Ky., Dec. 11-16, 2018. To learn more about USA Cycling, visit usacycling.org, and follow ProCX all season on Twitter – @USACyclingLive (#ProCX).

For complete ProCX standings, visit https://legacy.usacycling.org/series/2018-procx

Top 5 ProCX – through Oct. 22, 2018
Elite Men

1. Kerry Werner (Birdsboro, Penn./Kona Maxxis Shimano) – 483 points
2. Tobin Ortenblad (Santa Cruz, Calif./Santa Cruz/Donkey Label Racing) – 333 pts
3. Jamey Driscoll (Pivot Maxxis p/b Stans DNA Cycling) – 313 pts
4. Lance Haidet (San Luis Obispo, Calif./Donnelly Sports) – 275 pts
5. Curtis White (Delanson, N.Y./Cannondale p/b CyclocrossWorld)

Elite Women
1. Ellen Noble (Kennebunkport, Maine/Trek Factory Racing) – 438 pts
2. Maghalie Rochette (St-Jerome, Quebec/CXFever p/b Specialized) – 425 pts
3. Sunny Gilbert (Ellisville, Mo./Van Dessel Factory Team)
4. Rebecca Fahringer (Concord, N.H./Kona Maxxis Shimano) – 260 pts
5. Erica Zaveta (Brevard, N.C./Garneau-Easton p/b TLC)

Kerry Werner and Ellen Noble:

Saitama Critérium 2018

Key points:
Welsh rider Geraint Thomas heads the entry list of riders preparing for the trip to Japan for edition six of the Tour de France Saitama Critérium, five years after his first participation.
Ø As is the case every year, the riders will compete in front of a large crowd, in which there will be a very special observer in the person of Alberto Contador.
Ø A complete TV package is scheduled for this end-of-season race, with footage to be aired in 190 countries.

Geraint Thomas, The Return
Last week, Geraint Thomas was already thinking about the Tour de France when he learned about the race route for the 2019 edition. But in the hallways of the Paris convention centre, he also remembered his only participation in the Critérium de Saitama, when he was present for the first-ever edition in 2013, as a team mate to the eventual winner, Chris Froome. “I recall there was an earthquake over there! It was actually quite funny because it was very minor, and I have some great memories of this Critérium. I am happy to be going back, especially because this time I will be wearing the Yellow Jersey and it will be totally different. For sure, we are coming during a time of the year when I would like to take a break from cycling, but I am rather glad to go and finish my season over there, it is a fine symbol.”

Contador… As an Ambassador in Japan
His name won’t be found on the entry list, but there will be a third Tour de France champion in Saitama this weekend as Alberto Contador will be joining Geraint Thomas and Vincenzo Nibali for the trip to Japan. Retired from the sport since the end of the 2017 Vuelta a España, where he finished 5th, the Spaniard will accompany his former peloton colleagues in a country where he never raced during his 15-year professional career, until last year in the Japan Cup. This year, “El Pistolero” will offer his attacking character to the service of cycling, while we begin to take a serious interest in the climbers with an Olympic title that will be up for grabs in two years on a very demanding race route around Mount Fuji.

A Sprint Bonanza
The Tour de France riders will be expected to stand out in the day’s main event on a road course, with 19 laps of a 3-kilometer urban circuit through the heart of Saitama. Prior to that, a team time-trial as well as a series of sprints will be run on the same course. 15 riders will take part in this virile competition that will be divided into four qualifying rounds and a final, with the Japanese riders taking on the Tour de France stars. Most eyes will be peered on Marcel Kittel, who has 14 Tour de France stage wins to his credit, as well as World Champion Alejandro Valverde and the past two European Champions, Alexander Kristoff and Matteo Trentin.

The Critérium on Screens of all Sizes
The TV coverage of the Critérium de Saitama will be of the highest order with footage beamed to 190 countries through 35 broadcasters, including 10 that will offer live start to finish coverage of the race. Among the new arrivals is the American platform GCN, which will provide the action to all of North and South America (except for Columbia) and Holland’s Ziggo Sport that completes the list of European networks, while three Japanese channels will provide extensive coverage all throughout the event: J-Sports, J-Com, TV Tokyo and TV Saitama.

More information about Saitama Critérium on https://www.saitamacriterium.com/en/

Saitama Critérium 2017:

Mirza on Cloud Nine as UAE National Champion Secures Two-Year UAE Team Emirates Deal
UAE Team Emirates has announced that UAE National Champion and Asian Road Race Champion, Yousif Mirza has signed a new deal with Emirati formation. The new contract was signed during the team’s recent UAE training camp, with Mirza – who recently celebrated his 30th birthday – signing a two-year deal.

The contract extension is a sign of the faith the team has in homegrown talent, and testament to what has been a record-breaking season for Mirza. He secured his eighth UAE National Road Race title as well as picking up a hat-trick of medals at the Asian Cycling Championships in Malaysia. His achievements have been recognized by the leadership, being awarded the Outstanding UAE Athlete of 2017 prize, on behalf of His Highness Sheikh Khalifa bin Zayed Al Nahyan, the President of the United Arab Emirates.

Hard at work in the Dubai Tour

Commenting on the new deal, Mirza said: “I’m happy to be able to continue to be a part of this magnificent team that takes the name of my country around the world. It’s an honor to line-up alongside these world-class riders, sharing the joy of success with my teammates, and sharing my love for cycling with everyone from the UAE. The bar continues to be lifted as the team bring many other champions to this project, and for my part, I’m going to continue giving my utmost to push it ahead.

“In the first two years, the team and I were able to reach our goals of seeing more and more bikes on the road, and getting people of all ages to be passionate about this sport. I feel like my teammates and I are role models for the whole community, and I hope my participation on the UCI World Tour can inspire more people in the UAE to ride their bikes.”

UAE Team Emirates’ participation on the UCI World Tour gives the region’s community the opportunity to come together and support world-class athletes as they aim to become one of the top cycling teams in the sport. To find out more about UAE Team Emirates, visit UAETeamEmirates.com.

Team manager Gianetti with Mirza:

Darwin Atapuma Signs with Cofidis Solutions Credits
Cofidis Crédits Solutions is continuing its recruitment for the 2019 season. The 27th rider to join the northern formation is none other than Darwin Atapuma. Winner of stages of the Tour of Switzerland 2016 but also on the roads of the Tour of Poland and the Tour of Trentino, not to mention the 2nd places in the Tour de France 2017 at the top of the legendary Izoard Pass and the Giro 2016. The 30 year-old Colombian climber will play the leading roles, especially on mountains in stage races.

For Darwin Atapuma, already training in his home country after a pause observed at the end of the last Tour de France, the opportunity to wear the jersey of a recognized team and a prestigious past after passing through BMC Racing Team and UAE Team Emirates. Motivated not to waste time. “I am proud and happy to be able to wear the colors of Cofidis Solutions Credits as of January 1st. I have already resumed training to be ready for the first appointments of the team. It is a very beautiful experience that I am happy to live in a French formation. I already know some riders and do not doubt for a moment that, thanks to the strength of the collective, we can continue to win victories and sign performances of choice. I am not yet fixed on my program but I put all the trumps of my side so much on my road bike as on my MTB.”

Manager of Cofidis Solutions Crédits, Cédric Vasseur, for his part, emphasized the strengths of his new protégé. “I am extremely proud and happy to welcome a rider of this value into our training. With Darwin, I am convinced that we are now armed to shine and win on all terrains. This is the link we missed in recent years. With the experience gained in other teams of the World Tour, he is able to show himself at every opportunity. And above all, we found in him the rider likely to stand on the peaks at more than 2000 meters as will be the case several times during the next Great Loop. I am therefore looking forward to welcoming him with the other newcomers, convinced that he will allow us to take a new course.”

Darwin Atapuma wins on the Izoard – Tour’17:

BEAT Cycling Club Has Completed its Road Team for 2019
While the BEAT Cycling Club track team has already successfully started the new season with victories at the World Cup in Paris, the road team is also looking confidently toward its second year after a strong debut season. The club has extended the contracts of five riders, and five new riders have been added to complete the team for 2019.

BEAT Cycling Club has been active this season with a UCI Continental road team in the Europe Tour. With a view to long-term stability, BEAT created this team based on a club structure, as is customary in other sports. This approach has not only led to the formation of the first cycling team that actively involves cycling enthusiasts in the pro sport, but the club has also realized a sustainable structure, with multiple income sources such as memberships, the Club Store and partnerships.

“We aim to compete at the highest possible level, without compromising our vision: a cycling team that is built on a club with its own identity, with a compelling offer for cycling enthusiasts and multiple partners. To achieve this, we are putting together a team with which we can make an impact on the Continental level. We have been looking for riders who will strengthen the team on a sporting level. In addition, we looked at the riders’ potential to be of value to the members and partners, so that we can continue to grow the club,” said BEAT co-founder Geert Broekhuizen.

For these reasons, the club has extended its contracts with Piotr Havik, Daniel Abraham, Nahom Desale, Alex Mengoulas and Daan Hoeyberghs. Martijn Budding, Guillaume Seye, Luuc Bugter, Yves Coolen and Adam Lewis will join the team as of January 1. Budding, 23, comes from the Pro Continental team Roompot-Nederlandse Loterij. Seye, 21, and Bugter, 25, were active last autumn at the same level, as stagiaires at Veranda’s – Willems Crélan. They come from Delta Cycling and EFC-LR Vulsteke. Lewis, 23, is making the switch from T.Palm – Pole Continental Wallon, while Coolen, 23, comes from Home Solutions Soenens.

“I am very pleased with the roster for next year,” said road team coach Egon van Kessel. “We have been able to strengthen the team across the board. With these riders we have a lineup that fits with our strategy and with which we can be competitive at our level. I expect that with these riders we will be able to take a step forward next year as a team. I am looking forward to finalizing a great racing calendar so we can ride well and raise our profile as a club.”

The BEAT Cycling Club road team will consist of the following riders next season:
Daniel Abraham (NED), Martijn Budding (NED), Luuc Bugter (NED), Yves Coolen (BEL), Nahom Desale (ERI), Piotr Havik (NED), Daan Hoeyberghs (BEL), Adam Lewis (GBR), Alex Mengoulas (NED), Guillaume Seye (BEL).

The BEAT new riders:

UAE Team Emirates’ Star Riders Host Youth Academy Coaching Clinic in Partnership with Aldar Academies
Building on their commitment to inspire the next generation of cyclists in the region, UAE Team Emirates’ top riders took time out of their week long training camp today, to host a series of coaching clinics with pupils from Aldar Academies Al Yasmina Academy in Abu Dhabi.

The sessions were led by Emirati National Champion Yousif Mirza who was joined by Tour de France stage winners Dan Martin and Alexander Kristoff, as well as Norwegian National Champion, Vegard Stake Laegen, his fellow countryman Sven Erik Bystøm, Slovenian star Jan Polanc and Croatian climber Kristijan Durasek.

The activity was part of the UAE Team Emirates Youth Academy, which was launched over the summer in Dubai with the aim of getting more youngsters into the sport of cycling. During today’s session Foundation Stage children were taken through the basics of cycling on balance bikes and talked to about the importance of wearing helmets, whilst older pupils were challenged with a series of bike handling skills tests and given practical advice on bike safety and maintenance.

Elite athletes from the school were also able to participate in a cycling master class and a Q+A session with the pro riders and their coaches, focussing on the importance of effective training, recovery and nutrition.

Commenting on the ride, Yousif Mirza said: “One of the best things about being a professional bike rider is being able to give back to the next generation of cyclists and be a role model for young kids. I feel extremely proud every time I race for UAE Team Emirates, but today was extra special because I got to inspire young Emirati children. I would like to think that this experience stays with them for a long time and keeps them excited about cycling for years to come.”

Alexander Kristoff, who won the final sprint stage at this year’s Tour de France said: “I love visiting the UAE and it means even more when we get to work on community initiatives. One of the reasons I wanted to join UAE Team Emirates was because of their vision to create a cycling culture in the region and today is a clear example of that ambition coming to life.” He continued: “I thought the kids were great. Really enthusiastic and really talented. They worked super hard and all of them improved in one way or another. I think they did themselves and their school proud”

Kate Davies, Head of Primary at Al Yasmina Academy said: “Today has been a fantastic experience for our students and it proves that you are never too young to start cycling. This event links seamlessly with ADEK’s drive to develop fitness in young people across Abu Dhabi. We have enjoyed every moment of having UAE Team Emirates visit us and we’re confident that many of the students will have learned valuable skills that will enable them to be better, safer and more confident cyclists when they are out riding their bikes.”

UAE Team Emirates’ participation on the UCI World Tour gives the region’s community the opportunity to come together and support world-class athletes as they aim to become one of the top cycling teams in the sport. To find out more about UAE Team Emirates, visit: UAETeamEmirates.com.

TeamTrak Launches Equity Crowdfunding Campaign
Provides Cycling League Ownership Opportunity for Small Investors.

The World Cycling League, a privately-owned venture to develop and operate TeamTrak, an innovative indoor track cycling league has joined forces with StartEngine to raise capital for the league from cycling enthusiasts. For as little as $200, crowdfunding investors hold partial ownership in World Cycling League/TeamTrak and have the opportunity to profit if it does well.

As the first true cycling league, TeamTrak will initially feature six teams of eight elite world class track riders (four men and four women per team) in a 13 tournament season from September to April on indoor velodromes each year. A tournament features three 2.5 hour meets, each with six races for men and six races for women. All races are popular head-to-head events at distances from 500 to 12,000 meters with easy to follow real-time scoring. TeamTrak expects to launch its first season of tournaments in 2019/2020 at selected velodromes around the world.

To date league founders have invested $1.5 million to successfully test a TeamTrak pilot event at the VELO Sports Center in Carson, CA, launch a marketing and branding campaign and develop plans for the National Velodrome and Events Center, an indoor velodrome in SE Pennsylvania designed as initial TeamTrak headquarters and full production studio for livestreamed TeamTrak tournaments and other cycling and non-cycling events.

The League hopes to raise at least $100,000 from the cycling community through crowdfunding as part of an ongoing $5 million second round capital raise being driven by a team of advisors with broad experience in the sports, media and entertainment business.

Stephen Whisnant, a former Managing Director for the United States Olympic Committee, founder of World T.E.A.M. Sports and developer of funding activities for a variety of organizations including Harvard University and the $186,000,000 “Building for Peace Campaign” of the U.S. Institute of Peace and many other initiatives has been retained to help drive TeamTrak’s capital campaign.

“As a follower of cycling, I am familiar with the business challenges and opportunities the sport faces,” said Whisnant. “I also happen to know many true believers in the sport’s potential and believe that TeamTrak and its focus on an innovative format and financially viable facilities are solutions that will resonate with big and small investors, donors and sponsors.”

“We are very excited to partner with Steve,” said David Chauner, CEO of WCL/TeamTrak. “He has an amazing network of strategic, institutional, and high-net donors and investors as well as the ability to help drive our equity crowdfunding campaign.”

For a detailed rundown of TeamTrak’s mission and business plan go to TeamTrak’s StartEngine campaign page https://www.startengine.com/world-cycling-league-llc
For more information on the World Cycling League and TeamTrak, visit their website at www.worldcyclingleague.com

Partnership with Splunk to Improve Race Performance and Results with Data Analytics
Splunk Inc. (NASDAQ: SPLK), delivering actions and outcomes from the world of data, today announced its global partnership with Trek-Segafredo men and women road teams.

The partnership kicks off January 1, 2019 when Splunk will provide both teams and Trek HQ with actionable insights created by analyzing data from across the Trek ecosystem, from the factory floor to the finish line.

Splunk is sponsoring both the men’s and women’s Trek-Segafredo teams – a first in Trek history for the women’s team – demonstrating Splunk’s commitment to a culture of diversity, inclusion and equal opportunity. With this partnership, Splunk is focused on analyzing data from all parts of the business, including riders, coaches, mechanics, fans and more to maximize performance and results directly from the training grounds to the track, all the way to the Trek factories and warehouses. Splunk will capture, enhance and drive insights using Splunk technologies, making Trek-Segafredo the most data-driven, efficient team on and off the circuit.

“Being a lifelong cyclist myself, I’m excited for Splunk to partner with Trek-Segafredo to help them turn data into a strategic advantage for the team,” said Doug Merritt, President and CEO, Splunk. “Innovation is at the heart of Splunk and Trek DNA, which is why this partnership is such a great fit for us. We are thrilled to support the Trek-Segafredo teams and build upon the global journey they’ve embarked on by making things happen with data.”

Splunk will be fully integrated into the branding of the team, from jerseys to bikes to team vehicles, along with participating in Trek-Segafredo’s race hospitality program around the globe.

“We’re focused first on the safety of shared information,” said Trek Vice President Roger Gierhart. “As technology continues to drive our industry, we’re thrilled to find such a strong partner whose goals perfectly align with ours. Splunk’s support will give us an important advantage in all aspects of our business, including our racing programs and product development.”

“I am excited by the prospect of what analytics could do for racing in the near future, that’s what makes this partnership such a great fit,” said Luca Guercilena, General Manager, Trek-Segafredo. “When you combine the two, innovation starts to take over and Trek-Segafredo will be pushed to a new level as Splunk technologies help our teams.

“The partnership between IT and cycling is obviously not new to us. We have had a very fruitful cooperation with CA Technologies over the past three years, which we would like to thank them for. As of 2019, Splunk will step in at the same level. At Trek-Segafredo we are very happy to have Splunk on board and we would like to give them a really warm welcome to the team.”

Vifit Expands sponsorship with Team Jumbo
Team Jumbo and Vifit have Expanded their partnership. In addition to the cycling team, the producer of dairy and sports nutrition will also support the speed skating team for the next three years. The Vifit logo will grace Team Jumbo’s skating suits as of the upcoming World Cup Qualifier this Friday in Thialf, Heerenveen. The contract with the FrieslandCampina brand has been extended to 2021 and now embraces both sporting disciplines of Team Jumbo.

“I think it’s great that Vifit now also supports our speed skaters”, speed skating coach Jac Orie says. “In the past months, we have already tried the products via the cycling team and the skaters were very enthusiastic about them. I am very happy that we have been able to expand the cooperation and to connect an A-brand with our team again.”

Richard Plugge, director of the cycling team, is also very enthusiastic about the new, extended agreement. “Our intention was always to extend this partnership over time. After a successful season, it is good to see that this partnership can be beneficial for all parties. Over the last year, we have worked together with Vifit on developing and improving the products and we will continue to do so in the coming years”, Plugge says.

The speed skaters and cyclists will use the products of Vifit Sport (protein-rich recovery drinks, powders and bars as well as energy gels and bars) and Vifit (such as Vifit drink yoghurt, Vifit Goedemorgen, Vifit Sport quark and Vifit Sport drink yoghurt) for the next three years.

Bas Roelofs, director of FrieslandCampina Netherlands, is looking forward to strengthening the cooperation: “Our philosophy is nourishing by nature. We want to help people become healthier and stronger with our dairy products. Both in the preparation for, as well as in the recovery after, a great performance. That’s why we are a good match with Team Jumbo and it makes sense that we also contribute to the speed skating team with our dairy products. Because, of course, good nutrition for athletes is crucial for good health and strong performances. I am convinced that FrieslandCampina and Team Jumbo can further grow together.”

Giro d’Italia 2019 Official Promo
Yet again the Italian Grand Tour produces the best promotional videos. Roll on May the 11th.

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