Why Do We Need Interbike?
I talked with Nic Sims at the Lizard Skins booth at Interbike 2018 about why Interbike is still a vital part of the cycling industry. Trying to address all the negative talk about the vitality of the annual Interbike trade show, which this year moved from Las Vegas to Reno (to much disgruntlement amongst industry observers – both armchair and otherwise), I asked a number of attendees to share their views and opinions about the current state of North America’s biggest cycling trade show.
Lizard Skins is best known for making bar tape and sports grips for baseball, lacrosse and hockey.
Nic Sims is a long time moto and cycling industry marketing and public relations expert, and partner in Simbol Communications
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