What's Cool In Road Cycling

2014 Tour of America’s Dairyland Race Dates & Venues Released

Wauwatosa, Wis. Following up on a record-breaking fifth year in 2013 featuring 6,200 starting cyclists from 13 countries and 43 of the United States competing for more than $150,000 in cash and primes before 150,000 spectators, race promoter Midwest Cycling Series, LLC, has announced the 2014 schedule for the Tour of America’s Dairyland presented by Wisconsin Milk Marketing Board (“ToAD”). The sixth year of the omnium competition will travel to 11 Wisconsin communities in as many days, June 19-29, 2014, and include two dates on the USA Cycling National Criterium Calendar (“NCC”) and bring one new closed course venue into the ToAD fold.


Thursday, June 19
Shorewood Criterium Cycling Classic

Friday, June 20
East Troy Cycling Classic (Criterium)

Saturday, June 21 * NCC Event *
Giro d’ Grafton (Criterium)

Sunday, June 22 * NCC Event *
Waukesha Carl Zach Cycling Classic (Criterium)

Monday, June 23
Milwaukee Mile Speedway Circuit Race

Tuesday, June 24
Schlitz Park Criterium (Downtown Milwaukee)

Wednesday, June 25
Elkhart Lake Race at Road America

Thursday, June 26
To Be Announced

Friday, June 27
Fond du Lac Commonwealth Classic (Criterium)

Saturday, June 28
ISCorp Downer Classic (Milwaukee’s Eastside)

Sunday, June 29
East Tosa Gran Prix (Wauwatosa)


The 2014 line-up includes a new venue for ToAD – a circuit race at Wisconsin State Fair Park’s Milwaukee Mile, the oldest operating motor speedway in the world. The asphalt-paved one-mile oval combined with the twisty infield circuit course will make for a fun, closed race for both athletes and spectators. The final 2014 ToAD venue will be announced in February.


Online registration is expected to open in March. Updates will be posted on the Official Website (www.TourofAmericasDairyland.com), on Facebook (Tour of America’s Dairyland), and on Twitter (@ToADcyclingrace).


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About Tour of America’s Dairyland
Over $150,000 in cash and primes was awarded to racers of multiple categories, including more than $11,000 in cash primes alone at the ISCorp Downer Classic during the 2013 Tour of America’s Dairyland presented by Wisconsin Milk Marketing Board. Nearly 6,200 racers took to the ToAD start line over the course of 11 days with 14,000 carton of low-fat chocolate milk chilling on ice to aid in their recovery at the finish. Taking home the coveted Overall yellow cowprint jersey was Ricardo Escuela (Predator Carbon Repair) with Alexander Ray (ISCorp pb Intelligentsia) and Jeyson Camilo Ulloa (Indeportes Boyaca) rounding out the Pro Men’s podium. On the Pro Women podium, Samantha Schneider stood tall in the Becker Law pink Overall jersey, with Laura Van Gilder (Mellow Mushroom) and Cari Higgins (ExergyTWENTY 16) standing at her sides in second and third, respectively.

About Midwest Cycling Series, LLC
Midwest Cycling Series, LLC, founder and promoter of the Tour of America’s Dairyland, comprises six avid cyclists including Olympic Road Race Trials qualifier Bill Ochowicz, Paul Weaver – successful entrepreneur and decades-long supporter of cycling teams and events, Milwaukee Junior Cycling Team co-Executive Director Bill Koch, National Senior Olympics competitor Jim Michler, Olympic cyclist Tom Schuler, and Jack Hirt, former executive director of the Bike Federation of Wisconsin, who leads day-to-day operations as ToAD Executive Director.

About Wisconsin Milk Marketing Board
Wisconsin Milk Marketing Board has been the presenting sponsor of the Tour of America’s Dairyland since the pro-am cycling event’s launch in 2009. Wisconsin Milk Marketing Board is a nonprofit organization of Wisconsin dairy producers that promotes the consumption of milk, cheese and other dairy products made in America’s Dairyland. www.EatWisconsinCheese.com

About the USA Cycling National Criterium Calendar
Created in 2012 to showcase the country’s top criterium-only events, the National Criterium Calendar (NCC) recognizes the best crit racers on American soil by employing a season-long rankings system that identifies overall men’s and women’s series leaders. Recognized by the United States Olympic Committee and the Union Cycliste Internationale, USA Cycling is the official governing body for all disciplines of competitive cycling in the United States, including road, track, mountain bike, BMX, and cyclo-cross. www.usacycling.org/ncc

2013 Video/Race Photos available upon request; please contact:
Lisa Downey
Marketing Communications, Tour of America’s Dairyland
Mobile: 415.786.2817
Email: [email protected]

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