What's Cool In Road Cycling

à BLOC and Katusha present Car Park Cannon Ball

International urban cycling challenge to kick off in Eindhoven, the Netherlands.

Craft beer for cyclists à BLOC and Katusha organise the first of the Car Park Cannon Ball events on Saturday, September 23rd in Eindhoven, The Netherlands.

The Car Park Cannon Ball series is a new and out-of-the-ordinary cycling experience. Riders will be racing their bicycles up all levels of a carpark, ending at a party once they’ve crossed the finish line with live DJ, craft beer and street food.

The first Car Park Cannon Ball will be organized on Saturday 23 September in carpark P0 of High Tech Campus Eindhoven in The Netherlands. High Tech Campus Eindhoven is renowned for innovation, design and creativity. An international crowd 10,000 highly skilled people congregates here daily, making it the perfect environment to start this urban cycling event. In addition, the region has many cycling enthusiasts.

Participants will be racing in different categories: geared and fixed gear, men and women. Shoot-outs determine the Car Park Cannon Ball Kings and Queens. Registrations are open to all cyclists through www.carparkcannonball.cc.

The Eindhoven edition is the first of a global series, followed this year by Maastricht on 21 October during at MECC Carpark during Euro Cycle XP and Christchurch, New Zealand on 26 November. For next year, additional editions are planned in Amsterdam, Brussels, Australia, England and Spain.

Daan van Well of à BLOC: “Car Park Cannon Bal is a celebration of the best of urban lifestyle and the best of bikes brought together. It’s designed to be equally exciting for the riders and the spectators and provides for a unique environment to enjoy a great night out in a carpark with craft beer, street food and urban beats with no cars in sight.”

Alexis Schoeb of Katusha: “The Car Park Cannon Ball has all ingredients of a new way of cycling. Car Park Cannon Ball is fast, technical, short and fun. The race is hard and the riders rely on the best materials. High-tech, innovation and challenges all come together at High Tech Campus Eindhoven, making it an ideal location to kick off the first edition of the Car Park Cannon Ball series.” Car Park Cannon Ball Eindhoven is also made possible by Eindhoven365, High Tech Campus Eindhoven and NL Crit Series.

About Katusha
Katusha is an innovative project in cycling combining an international professional cycling team, an apparel company, an event and travel business and a Café concept. World Tour Cycling Team KATUSHA ALPECIN has been operating on the highest level of professional cycling since 2009.

KATUSHA Apparel designs, creates and distributes lifestyle and high-hand cycling clothing, developed with the input from the professional riders. KATUSHA Events and Travel brings cycling fans to exclusive places before, during and after Pro cycling races.

About à BLOC
Craft Beer Made for Cyclists
à BLOC brings together two of our favourite worlds: cycling and craft beer. We blended these and put them in a bottle, creating à BLOC Superprestige Natural Blonde Beer. The recipe has been designed to be the most refreshing post-ride beer you can have. It contains elements of a Pilsner, IPA and Hefeweizen, and the result is a great tasting crisp and refreshing, unfiltered and unpasteurised craft beer, rich in proteins and vitamin B. On top of that, we added Alpine Minerals making à BLOC the perfect beer for after a ride.

We’re both local and global. We created the recipe with our master brewer in The Netherlands, and we work with craft brewers around the world to brew locally with the best ingredients. This enables us to brew our beer close to the cycling communities we serve around the world, making for a better quality beer and reducing transport. We sell online and we want to work with local bike couriers to deliver the beers. It’s a win-win for everyone, and better for our planet!

More about the beer at www.abloc.beer

We Share The Ride
à BLOC is more than just a beer. Our goal is to unite cyclists around the world and celebrate the beauty of cycling. We believe that performances and challenging each other are some of life’s greatest experiences. Through them, friendships are forged, especially in cycling. We ride hard, but we wait on the top of the climb to return together. So we can share our stories in good company. And with a great beer!

We created the wesharetheride.com platform to inspire cyclists and facilitate them going with friends to do what we like best: riding our bikes and discovering awesome places. So we’re not just selling beer, we’re creating a worldwide community of like-minded, passionate cyclists.

More about our community at www.wesharetheride.com

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