What's Cool In Road Cycling

adidas eyewear and Movistar Team extend sponsorship

The evil eye halfrim pro model will continue as the UCI WorldTour winners’ official glasses after three years of magnificent results.

After three years of successful cooperation, full of innovation and success including two consecutive UCI WorldTour titles, adidas eyewear and the Movistar Team have decided to extend their sponsorship agreement. A perfect fit and individually adjustable comfort are just as important for sports eyewear as the option of prescription solutions, durability, protection and the very best lenses – all offered by Performance eyewear from adidas eyewear.

The adidas performance eyewear used by the Movistar Team is made in Austria by the adidas global licensee Silhouette International Schmied AG, an international specialist in premium eyewear. Movistar Team is currently using the adidas eyewear model evil eye halfrim pro with hydrophobic LST active lenses. Various riders, such as Giovanni Visconti, are riding the evil eye halfrim with prescription lenses.

“We’re proud and happy to announce the extension of our contract with the Movistar Team,” says David Wiesenhofer, Global Sports Marketing Manager for adidas eyewear. “We couldn’t ask for more than the world’s best team using our eyewear. The past years were fabulous: the raise of Nairo Quintana, with his superb performance at the Tour de France in 2013, then crowned this year with the win of the Giro d’Italia – or Alejandro’s fight in this year’s Vuelta that brought him a great 3rd place and then his 6thmedal at the Worlds! There’s hardly a better combination than best eyewear for the best team. We do our utmost to support the Movistar Team’s vision on bring equal and even better results in the years to come!”

Alejandro Valverde states that “I am fully satisfied with the renewal of the agreement because adidas eyewear offers us anything we need for a perfect vision and comfort on the bike. Visibility in all weather conditions plus lightness and comfort delivered by the evil eye halfrim pro help our performance to be more consistent.” In turn, Giovanni Visconti, 2014 worldwide image of adidas eyewear, adds that “vision is key for pro cycling. If, additionally, you have a state-of-the-art eyewear that makes you look good, confidence will grow. adidas eyewear combines both. I use prescription lenses also for racing and the hydrophobic coating guarantees perfect vision in all weather conditions.”


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