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Ahead of the 24th Tour of Slovenia – The “fight for green” Commences

As part of the intensive preparations for this year’s twenty-fourth international cycling race Tour of Slovenia, which is yet again “embracing” Slovenia between 15th and 18th June 2017, an introductory press conference was held at the premises of the long-time general sponsor of the tour, Telekom Slovenia, d.d.

“”Fight for green” is the latest powerful as well as multifaceted slogan of the tour, which on the one hand, directly refers to the battle for the leader’s jersey – this will now be green and not yellow as before – and in the broader sense instructs people to “keep our planet green”. The fight for a clean and healthy environment remains at the forefront of our Tour of Slovenia – this time with an even bigger emotional charge”, said the Tour of Slovenia director and the director of the Adria Mobil Cycling Team, Bogdan Fink.

While Telekom Slovenia, d.d., remains the steadfast general sponsor of the Tour, a special partnership relating to the organization and execution of this year’s race has been forged between the main organizer of the Tour, the Adria Mobil Cycling Team, their long-time sponsor, Adria Mobil, d.o.o., and the Slovenian Tourist Board (STB). In agreement with a total of 13 partners, including the public agency SPIRIT Slovenia, Turizem Ljubljana, the Institute for Cultural Events and Tourism Celeia Celje, Unior, the municipalities of Koper, Slovenska Bistrica, Rogaska Slatina, Zreče, Novo mesto, Slovenske Konjice and Žalec, this year also saw the signing of the contract with the most watched European and global television sport network Eurosport on live coverage of the Tour of Slovenia. This means that this year’s race will be seen by 113 million cycling enthusiasts across Europe, Asia, Africa and the Middle East for the first time in the history of this event and that the story of the Slovenian “green battle” will reach over 99 countries around the world. The image of green Slovenia will give even more credence to the legitimacy and meaningfulness of this type of “battle” when the international cycling event is broadcast to the world in mid-June on one the most watched television sports channels. The riders will have cycled almost 650 kilometres by the end of the race, which will take place in four stages: the first one is set between Koper and Kočevje, the second one will encircle Ljubljana starting and finishing in the Slovenian capital city, the third stage, which is the hardest and most likely the decisive one, will be held on the Celje – Rogla route, and the last one is set on the Rogaška Slatina – Novo mesto route. Around 130 riders from 17 teams (that have registered so far) will battle it out for the leader’s green jersey. Five of the teams are from the elite World Tour group.

“The Adria Mobil Cycling Team vigorously implements its mission and incorporates all the aspects of this beautiful sport in its activities – it is all about working with a professional continental team, organizing sporting events at both recreational and professional level, the education of young talented athletes, and most of all, raising awareness about the importance of green mobility. For the club, company and me personally, green mobility means looking forward; it is a topical issue as well as an answer to the challenges of the future. Each in their own field, the cycling team as well as Adria Mobil will both continue to strive to look for the best possible answers to the “green challenges” and set even more demanding targets for ourselves “, highlighted the president of the Adria Mobil Cycling Team and executive director of the Human Resources and Organization Division of Adria Mobil, Mojca Novak during the presentation of this year’s tour.

The director of the Slovenian Tourist Board, Maja Pak highlighted the particular importance of placing the Tour of Slovenia on an international sports channel – also viewed as an extremely important aspect of the promotion of Slovenia as a tourist and business destination that offers active vacation experience of the highest quality and provides visibility of Slovenia through its natural resources. “High-profile sporting events such as the Tour of Slovenia cycling race and live broadcasts on the global Discovery network, i.e. Eurosport, are of exceptional importance for positioning Slovenia as an excellent destination for sports tourism, sports preparation and the organisation of international sporting events. Slovenia is a country of world champions and also a land of superb five-star active tourist experiences. Pristine nature, favourable climate, good infrastructure for active vacations and expert knowledge and skills place us among the increasingly popular destinations for the organisation of high-profile sporting events, sports preparation and active holidays. We have thus decided to participate in the broadcast and promotion of the cycling race in partnership with tourist destinations and other institutions. The promotion of Slovenia through live broadcasts of the race and the intensive advertising of Slovenia and the particular destinations in which the race takes place, is compliant with the promotion of Slovenia as a green, active and healthy sports destination, attractive for sports preparation and providing active holiday opportunities for visitors and citizens alike,” – said Mag. Maja Pak, Director of the Slovenian Tourist Board.

The 2017 Tour of Slovenia has also presented a challenge from the designing point of view, since it is being presented to the public not only with a new slogan, but also with a new overall image, which is how the “Battle for the green” actually began.

More information available at:
www.posloveniji.si / www.slotour.si

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