What's Cool In Road Cycling

ASSOS Announces Details on Second Annual Campionissimo Event

Free Four Day Cycling Camp in Partnership with DuVine Cycling + Adventure Co.

Heritage cycling brand, ASSOS of Switzerland, has announced event details for Campionissimo 2.0, returning to Healdsburg, California on November 16-19. Riders of all levels are invited to participate in complimentary group rides with DuVine Cycling guides, professional cyclists, ASSOS ambassadors and staff, and more. Join the event for a single day or the entire Campionissimo to explore the tranquil roads of Sonoma through the beautiful fall scenery and some of the best road cycling in the world for a truly memorable experience.

Complimentary daily group rides of varying length and intensity will depart from the A-Wagon, ASSOS’ Mobile Pop-up, at the iconic cyclist’s waystop, The Jimtown Store. Guests looking to experience one of DuVine Cycling + Adventure Co.’s award-winning tours can choose the Sightseeing ride (14 MPH), while more experienced cyclists can opt for the Sport (17 MPH) or Aggressive (+19 MPH) rides, offering insight to what it’s like to be a professional at pre-season training camp.

While at Campionissimo, guests can shop the latest ASSOS collection at the mobile pop-up, all purchases are backed by the ASSOS Promise providing a 90-day satisfaction guarantee. Cervélo bikes are available for test rides or as loaners for guests flying in and traveling light (please bring pedals and reserve in advance). Gu Energy is providing its nutrient rich hydration, energy and recovery products for the event, supplied to all riders daily.

Professional coaches Tyler Hamilton and Jim Capra from TYLER HAMILTON TRAINING (THT) will be providing hands-on, individual and group instruction, on and off the bike for cyclists of all abilities. Optional, complimentary coaching will include specific intervals designed by THT to boost endurance, power, speed, and top-end fitness, group riding techniques, climbing, descending and cornering, and bike handling for mixed and variable terrain. It will also include information on pre-ride, post-ride, on-the-bike nutrition and hydration, as well as off-the-bike rest and recovery techniques.

Event Details:
November 16-19, 2017 – Daily Schedule
8:00 AM – Coffee and treats served at the A-Wagon, located at The Jimtown Store
9:00 AM – Mandatory daily rider briefing
9:15 AM – All daily rides depart
8:00 AM – 4:00 PM, A-Wagon is open for business with ASSOS products

November 17, 2017
5:00 – 7:00 pm, Welcome party at The Jimtown Store featuring a presentation by former professional cyclist and New York Times best-selling author of The Secret Race, Tyler Hamilton. Complimentary appetizers and refreshments will be served.

All of the rides, pre-ride refreshments and activities are FREE compliments of ASSOS, DuVine and event partners. Accommodations and meals are self-service at attendee’s expense. Whether you’re looking for five-star vegan or burgers and beer, the area’s popular restaurants offer every option. Staying overnight? From camping to luxury hotel accommodations, the choice is yours.

To reserve a loaner bike or assistance with purchasing ASSOS products for Campionissimo please email your dates, needs and sizes to: [email protected].
*Bring your pedals. Our mechanics will have tools to help with adjustments.

Daily Ride Groups – Each Group will rotate through short, medium and long rides daily. Options include:
Sightseeing Ride: 14 mph average – Vehicle support and snack stops along the way. We will regroup at turns and have DuVine style support throughout the ride.

Sport ride: 17 mph – This will be a faster, more challenging ride, but leaders will offer chances to regroup. Expect to be able to hold a paceline at times and ride confidently with a group.

Aggressive ride: 19+mph – This is the ride for those who want to ride at higher speeds. We will regroup after climbs and ride in a fast moving pace line.

For more information and link to registration please visit ASSOS Events on Facebook
*Daily ride registrations and waiver are required. Sponsor Yourself!

Campionissimo Partners:
ASSOS of Switzerland: www.assos.com
DuVine Cycling + Adventure Co.: www.duvine.com
Tyler Hamilton Training: www.tylerhamiltontraining.com
Cervélo Cycles: www.cervelo.com
GU Energy: www.guenergy.com

Based in Switzerland’s Ticino, the “Terra di Ciclismo”, the land of cycling, ASSOS SA was founded in 1976, coinciding with their creation of the first ever Lycra® cycling shorts. Thanks to its continual investment in R&D, the pioneering company is behind a number of key innovations that have shaped the evolution of the cycling industry. Many of their developments have now become industry standards: the first Lycra® shorts, 1976; the first carbon bicycle frame, 1976; the first sublimation of a cycling jersey, 1980; the first Elastic Interface cycling short insert, 2001; Choose your Comfort concept, 2003; Project Starburst, the fastest cycling bodysuit on earth, 2004; S5 the next cycling shorts generation, 2008; and the most recent S7 generation, another ASSOS game changer.

Building on their pursuit of perfection, ASSOS has a long history supplying innovative products to the world’s top riders, and proudly played a role in more than 350 gold medals at world championships and Olympic games.

To maintain their stringent levels of quality, ASSOS relies on a small number of handpicked European production facilities to manufacture their Swiss-engineered products. These factories, some of which exclusively manufacture for ASSOS, maintain impeccably high standards, not only for their employees, but also for the products they fabricate.

Today, ASSOS prides itself on supplying Total Cycling Comfort to the top level within competitive cycling: Swiss Cycling, USA Cycling, the MERCEDES AMG PETRONAS Formula One™ Team, BMC Racing Team and many UCI WorldTour riders. But away from the medal haul, passionate and ambitious cyclists in more than 30 countries across the globe glean the same benefits from the ASSOS innovation, thanks to the brand’s worldwide distribution via 1,000 independent top bike stores as well as their own boutiques and corporate online store.

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