What's Cool In Road Cycling

ASSOS Partners as Title Sponsor for the Malibu GRANFONDO

ASSOS of Switzerland is expanding their support for the world-class Malibu GRANFONDO event as the title sponsor for 2017 and 2018. The two-year deal includes a 2017 limited edition ASSOS jersey for all staff and promotions, and is available to participants for purchase at event special pricing, as well as ASSOS branded support vehicles and participation in the 5-day pre-ride training camp.

Held in the beautiful and iconic city of Malibu, California, the Malibu GRANFONDO is an exclusive weekend designed to attract avid cyclists from around the world. ASSOS will provide pro-level support for cyclists who are looking for a first-class challenge and luxurious amenities, along with an opportunity to explore ASSOS’ performance-driven, high quality cycling apparel.

“The Malibu GRANFONDO delivers a high-end experience and a great partnership opportunity that aligns well with our brand,” says Chris MacKay, North American marketing manager for ASSOS. “We are excited to elevate our sponsorship to the title level and have a stronger, more active presence on the ground that will allow for more cyclists to experience ASSOS in a new way.”

The ASSOS Mobile pop-up will be set up on site for both the training camp and main event, where participants can redeem their registration voucher for ASSOS Chamois Cream and Skin Repair Gel, shop the latest collection of ASSOS cycling apparel, and get further support from the knowledgeable ASSOS team.

The pre-ride training camp will run five days from February 28th to March 5th, leading in to the main event that will take place March 4th and 5th.

ASSOS joins Malibu GRANFONDO partners Four Seasons Hotel Westlake Village, Vintage Grocers and Presenting Sponsor, Serious Cycling. A celebration of cycling, fine dining and breathtaking scenery, every amenity is considered. From gourmet rest stops to post-ride massage, the Malibu GRANFONDO is the Complete Cycling Experience.

Since 1976, ASSOS of Switzerland has sought to provide innovative and technically outstanding cycling apparel with meticulous, lean design to aid riders in their quest to ride faster. During this time, the ASSOS R&D process and focus on the future has brought many of today’s cycling technologies to life. From the first carbon bike frame, to the implementation of DuPONT’s Lycra fabric in cycling shorts and the engineering of an elastic chamois interface. Behind every one of these innovations was one common theme; a dedication to purpose driven design and a mantra to never compromise on quality. Today, the ASSOS family prides itself in continuing this tradition everyday. For more information, visit assos.com.

About Malibu GRANFONDO
Offering early season training camps, pro-level on-course support, gourmet rest stops, catered receptions, concierge services, post ride massage, bike wash/valet, and a limited edition ASSOS jersey, Malibu GRANFONDO is the Complete Cycling Experience. Day one hosted by Four Seasons Hotel Westlake Village; day two hosted by Vintage Grocers Malibu. Please visit the Malibu GRANFONDO website for more detailed information on all the full service luxury amenities provided and opportunities for engagement with the community. www.ridemalibugranfondo.com.

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