What's Cool In Road Cycling

ASSOS Partners with DuVine Cycling + Adventure Co.

ASSOS Partners with DuVine Cycling + Adventure Co. as Official Cycling Apparel Outfitter. The Two Premium, Like-minded Brands Team Up to Kick Off the 2017 Tour Season.

Performance cycling apparel company, ASSOS of Switzerland, and DuVine Cycling + Adventure Co. have entered into a high-profile, multi-year partnership to start off the 2017 tour season. DuVine guides will be outfitted exclusively in custom ASSOS apparel as they lead five-star cycling and cultural experiences in Europe, North America and exceptional destinations around the world.

“We are honored to have been chosen by DuVine as the exclusive premium cycling apparel supplier to their cycling guides. Even more than professionals riding in the grand tours, DuVine guides require the very best in comfort and performance for their daily rides,” said ASSOS’ Managing Director of the Americas Aldo Radamus. “And we couldn’t be more pleased that DuVine’s clients will be able to enhance their cycling experience by upgrading their DuVine cycling kit with custom and in-line ASSOS Gear.”

DuVine Cycling + Adventure Co. offers industry-leading tours grounded in the philosophy that the best way to see the world is by bike. “I am thrilled to be able to provide all of my staff who spend countless hours on the bike throughout the season with the premium cycling apparel that professionals demand. Being comfortable on the bike allows our team to focus on the ultimate experience of our guests,” remarked DuVine founder and CEO Andy Levine. “The incredible quality, comfort, superior performance and durability of ASSOS products are unmatched and enhance the experience of professionals and enthusiasts alike.”

Following last year’s collaboration on ASSOS’ first annual CAMPionissimo in Healdsburg, California, ASSOS, DuVine and Tyler Hamilton Training will host CAMPionissimo 2017 on November 16-19, offering free group rides to all interested cyclists on the beautiful roads of Sonoma County.

Based in Switzerland’s Ticino, the “Terra di Ciclismo”, the land of cycling, ASSOS SA was founded in 1976, coinciding with their creation of the first ever Lycra® cycling shorts. Thanks to its continual investment in R&D, the pioneering company is behind a number of key innovations that have shaped the evolution of the cycling industry. Many of their developments have now become industry standards: the first Lycra® shorts, 1976; the first carbon bicycle frame, 1976; the first sublimation of a cycling jersey, 1980; the first Elastic Interface cycling short insert, 2001; Choose your Comfort concept, 2003; Project Starbust, the fastest cycling bodysuit on earth, 2004; S5 the next cycling shorts generation, 2008; and the most recent S7 generation, another ASSOS game changer.

Building on their pursuit of perfection, ASSOS has a long history supplying innovative products to the world’s top riders, and proudly played a role in more than 350 gold medals at world championships and Olympic games.

To maintain their stringent levels of quality, ASSOS relies on a small number of handpicked European production facilities to manufacture their Swiss-engineered products. These factories, some of which exclusively manufacture for ASSOS, maintain impeccably high standards, not only for their employees, but also for the products they fabricate.

Today, ASSOS prides itself on supplying Total Cycling Comfort to the top level within competitive cycling: Swiss Cycling, USA Cycling, the MERCEDES AMG PETRONAS Formula One™ Team, BMC Racing Team and many UCI WorldTour riders. But away from the medal haul, passionate and ambitious cyclists in more than 30 countries across the globe glean the same benefits from the ASSOS innovation, thanks to the brand’s worldwide distribution via 1,000 independent top bike stores as well as their own boutiques and corporate online store.

About DuVine Cycling + Adventure Co.
DuVine Cycling + Adventure Co. designs and leads luxury bike trips in the world’s most amazing places, from Tuscany’s rolling hills and Provence’s storied medieval villages to the Andean foothills of Argentina’s wine country and the lush vineyards of Napa, California. Our guests bike, eat, drink, and sleep their way through these destinations and many more, cycling the countryside and sampling the finest cuisine, hotels, and wine. These experiences, DuVine believes, offer the most intimate connection to any location.

Photo: Andy Wong

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