What's Cool In Road Cycling

Axeon Hagens Berman Launches New Website

Just in time for the Axeon Hagens Berman Cycling Team’s first race, the world’s leading development program has launched its new website. Constructed and produced by technology partner NEON Adventures, axeonhb.com provides both traditional and non-traditional features for a cycling team website.


Axeon Hagens Berman General Manager Axel Merckx poses with the riders on the 2017 edition of the world’s leading development cycling team. (Davey Wilson photo.)

Among the more unique features is an interactive look at the team’s Specialized S-Works Tarmac. A new “legacy” section details the career of every current and past rider in the program, rider bios include audio name pronunciation files, social media handles and Strava profiles.

Axeon Hagens Berman begins its 2017 season Wednesday with a five-day stage race in Portugal, Volta ao Alentejo. Will Barta, Adrien Costa, Eddie Dunbar, Chris Lawless, Jhonatan Narvaez, Ivo Oliveira, Logan Owen and Neilson Powless comprise the eight-rider roster, managed by Sport Director Koos Moerenhout. In 2015, Axeon Cycling riders James Oram and Ruben Guerreiro went 1-2 on the opening stage and Oram went on to finish third overall.

Last year, Axeon Hagens Berman won a team-record 36 races, including eight national titles and three team classifications. Three riders advanced to the WorldTour, bringing the number to 21 who have achieved that feat since Axel Merckx originated the program in 2009.

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