What's Cool In Road Cycling

Bahrain Merida Partners with Sartoria Tramarossa

Partnership with Italian fashion company was announced yesterday at Pitti Uomo, the most important International event for menswear and men accessories collections. Tramarossa will supply cyclists, staff and management with customized jeans.

The formal presentation of the partnership between BAHRAIN MERIDA Pro Cycling Team and Sartoria Tramarossa, fashion company from the Veneto region in Italy, was held yesterday in the trendy setting of Pitti Uomo in Florence. On the event were present Roberto and Paolo Chemello, members of the family that owns Tramarossa, and cyclists Vincenzo Nibali, Antonio Nibali, Manuele Boaro and Franco Pellizotti. The partnership was signed for a one-year period.

The Team’s Official Jeans will have a unique design. Each athlete and staff member will have their own initials applied on the denim in precious metal letters. In addition, the back label of the jeans will be customized with a design, dedicated to BAHRAIN MERIDA Pro Cycling Team.

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