What's Cool In Road Cycling

BC Superweek Opens 2014 Registration

BC Superweek Opens 2014 Registration, Unveils New Website and Logo

BC Superweek is pleased to announce that registration is officially open for this year’s races, the launch of a new website at www.BCSuperweek.ca and reveal a new logo for 2014.

Online registration is officially open for this year’s BC Superweek, which includes the Tour de Delta, UBC Grand Prix p/b Mahony & Sons, Global Relay Gastown Grand Prix, Giro di Burnaby p/b Appia Development and Tour de White Rock. New for 2014 is the Women’s White Spot | Delta Road Race on July 6th becoming a UCI 1.2 sanctioned event and joining the men’s race on the international cycling calendar, as well as the inclusion of the Global Relay Gastown Grand Prix event in the USA CRITS Challenge Series.

For stage racers, BC Superweek is a perfect tune-up for the Cascade Classic, which starts in Bend, Oregon on July 15th.

More than $120,000 in cash and thousands more in crowd primes is on the line in this series, with some of the biggest crowds in the sport cheering on the competitors.

Online registration is available on the new BC Superweek website, with early registration discounts in effect until June 6th. Discounts are also available to riders entered in all stages, and teams that sign up six riders for the entire BC Superweek series can register an additional three riders at no cost.

“BC Superweek is becoming one of North America’s most recognized professional road race series,” said Race Director Mark Ernsting. “Our goal is to provide spectators, athletes and sponsors with a series to be remembered. Also, we look to inspire youth across the province who have the opportunity to experience cycling at its best, and in turn, become the future stars in the sport.”

The new-look BC Superweek website is sleek and stylish and full of new features, new imagery and refreshed copy to make it more user-friendly and encourage user interaction.

“From a visual standpoint, the website and logo represent a total redesign. Our goal was really to bring the online representation of the event in line with the quality and level of racing,” adds Ernsting. “Plus, we wanted to pull as much social media content and connectivity into the site – allowing social links back out to all the other individual race sites.”

BC Superweek features $120,000 in prize money available during nine races over 10 days. BC Superweek runs from July 4-13, and is made up of the Tour de Delta (July 4, 5, 6), UBC Grand Prix (July 8), Global Relay Gastown Grand Prix (July 9), Giro di Burnaby (July 10) and the Tour de White Rock (July 11, 12, 13). For more information, visit www.bcsuperweek.ca.

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