What's Cool In Road Cycling

Belkin to ride Bianchi

The Belkin Pro Cycling Team riders will race on Bianchi bikes next season. The Dutch WorldTour team attracted the Italian cycling brand as its new technical sponsor and official partner for the 2014 and 2015 seasons, with an option to extend.

“Bianchi is one of the best known bike brands in the world and part of the legacy of cycling, building its future on the knowledge of its incredible history,” Belkin Pro Cycling Team general manager, Richard Plugge said. “The match with Belkin is perfect; technical innovation is important for both Belkin and Bianchi. We are very happy to further build our team together with these two great partners.”

Bianchi will supply the team starting from 2014 with its race proven Oltre XR.2 and the new exclusive Infinito CV with patented Countervail Vibration Cancelling technology. For races against the clock, Bianchi will provide the team with a new super aerodynamic time trial carbon frame that will be unveiled at the start of the season.

By partnering with the Belkin Pro Cycling Team, Bianchi maintains its place at the highest level of cycling. “We are excited to partner with the Belkin Pro Cycling Team and to work closely with its successful world-class riders to improve our product technology,” Bianchi CEO Bob Ippolito explained.

Bianchi’s dedicated product development in all disciplines will complement Belkin’s well-balanced roster. “GC contenders, sprinters, time trialists and classics riders will all profit from our special types of bikes. For example, Bianchi will supply the classics team with our new Infinito CV endurance bicycle, the ideal machine to conquer cobbles and long distances thanks to our innovative Countervail technology,” Ippolito continued.

“The team’s project, led by Richard Plugge, brings to cycling a new and global brand but at the same time, calls on experience and heritage. We are confident that the association between the Bianchi and Belkin brands will lead to a successful global partnership.”

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