What's Cool In Road Cycling

Bell Boosts Support for Collegiate Cycling in 2018

Bell Helmets announced an expansion of its support in collegiate cycling for 2018, partnering with four marquee collegiate cycling programs across the country. Institutions including the University of Colorado, Boulder, Piedmont College and Lees-McRae return for another season racing with Bell while new addition UC Santa Cruz rounds out the lineup for 2018.

“Increasingly collegiate cycling has become a viable development route to the professional ranks and for many is their first competitive experience with road or track cycling,” Bell’s Brand Manager, James Hibbard said. “I can still remember how much I enjoyed my days of collegiate cycling, so it was an easy decision to have Bell support the next generation of student athletes.”

CU Boulder returns to racing after an impressive 2017 season, winning both Road and Mountain Bike National Championships. The Buffs are looking to build on last year’s success as they enter their second season racing with Bell.

Following its debut season, Piedmont Collegiate Cycling Team racked up nine national titles across track and road disciplines. Coached by former pro and Olympic track cyclist Jame Carney, the Lions show immense promise with several members racing for professional trade teams as well.

Lees-McRae’s rich history in collegiate cycling spans across all disciplines with standout performances in mountain, cyclocross, road and track since 2001. The team’s legacy continues in 2018 and enters its second season racing with Bell.

A new partnership with UC Santa Cruz extends Bell’s commitment to collegiate cycling in 2018. Bell is proud to support its hometown collegiate team and is looking forward to working with the Banana Slugs in 2018 and beyond.

Each team will sport Bell’s lightweight Z20 helmet, aerodynamic Star Pro helmet, and wind-tunnel tested Javelin time trial helmet that will be custom painted with team colors.

About Bell
From humble beginnings in the garage of a Southern California speed shop in the 1950s to the heads of champions in auto, motorcycle and bicycle competitions all over the world, Bell is synonymous with PROTECTION and progression. Part of Vista Outdoor and based in Scotts Valley, Calif., Bell is the world leader in the design, manufacture and distribution of bicycle and motorcycle helmets and accessories. Bell is online at www.bellhelmets.com.

Like PEZ? Why not subscribe to our weekly newsletter to receive updates and reminders on what's cool in road cycling?

Comments are closed.