What's Cool In Road Cycling

Bianchi new technical sponsor and official partner of Belkin Pro Cycling Team

WorldTour team to ride Oltre XR.2, Infinito CV and new super aero time-trial machine

Bianchi is the new technical sponsor and official partner of UCI WorldTour registered Belkin Pro Cycling Team for the 2014 and 2015 seasons, with an option to extend for additional years.

Bianchi’s partnership with Belkin Pro Cycling Team will continue the company’s strategy to invest in high-performance racing and strengthen its position in the WorldTour.

Bianchi will supply the team starting from 2014 with its race proven Oltre XR.2 and the new exclusive Infinito CV with patented Countervail Vibration Cancelling technology. For races against the clock, Bianchi will provide the team with the new super aerodynamic TT carbon frame that will be unveiled at the start of the season.

“We are excited to partner with the Belkin Pro Cycling Team and to work closely with its successful world-class riders to improve our product technology”, Bianchi CEO Bob Ippolito said. “We expect Bianchi’s dedicated product development in all typologies to complement Belkin’s well-balanced roster of GC contenders, sprinters, time trialists and classics’ riders. Bianchi will supply riders for the classics with our new Infinito CV endurance bicycle, the most ideal machine to overcome cobbles and long distances thanks to our innovative Countervail technology”.

“Bianchi is one of the best known bike brands in the world and part of the legacy of cycling, building their future on the knowledge of its incredible history. The match with Belkin is perfect; technical innovation is key for both Belkin and Bianchi. We are very happy to further build our team together with these two great partners” Belkin Pro Cycling Team General Manager Richard Plugge said.

“The team’s project led by Richard Plugge brings to cycling a new and global brand and relies at the same time on a long experience through a renewed heritage. We are confident that the association between the Bianchi and Belkin brands will lead to a successful global partnership”, Bianchi Owner Salvatore Grimaldi commented.

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