What's Cool In Road Cycling

BMC Racing Team Welcome J.Lindeberg as Official Casual Clothing Partner

BMC Racing Team is excited to announce a new partnership with Swedish sport and fashion company J.Lindeberg that will see the team’s riders and staff sport the brand’s latest active and casual clothing in 2018.

Since its inception in 1996, J.Lindeberg has challenged the boundaries between functionality and fashion with high-technology apparel in combination with a rebellious attitude and sophisticated design.

BMC Racing Team General Manager Jim Ochowicz said J.Lindeberg is the perfect fit for the team’s off bike clothing needs.

“We are delighted to welcome J.Lindeberg as BMC Racing Team’s casual clothing partner. It was very important for us to team up with a company that reflects our core values and fits in well with our existing portfolio of luxury partners, so the stylish and high-quality apparel of J.Lindeberg is exactly what we were looking for,” Ochowicz said.

“J.Lindeberg has a long history in fashion and high tech sports apparel including high functional golf, active and ski wear, and continue to provide cutting-edge apparel that is not only suited to any environment, but reflects the style and superiority that you associate with Swedish design. The combination of J.Lindeberg apparel, on running shoes and the TAG Heuer Modular 45 Connected Watch will ensure our riders look just as smart and sophisticated off the bike as they do while racing.”

J.Lindeberg is proud to become the official casual clothing apparel supplier of BMC Racing Team.

“It’s natural for us to be involved in different venues of sports and to be associated with some of the world’s most talented cyclists and BMC Racing Team is an honor for us” said Johan Mark, CEO of J.Lindeberg.

J.Lindeberg have been the official clothing supplier for FIS World Ski Championships both in Vail 2015 and St Moritz in 2017, as well the official clothing supplier to both European Masters Golf Tournament in Crans Montana, Switzerland for four years and CIMB golf tournament in Kuala lumpur, Malaysia for the last three years.

In keeping with BMC Racing Team policy, no other details of the contract were released.

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