What's Cool In Road Cycling

B&O PLAY by Bang & Olufsen is new sponsor of Tinkoff-Saxo

WorldTour cycling team Tinkoff-Saxo presents B&O PLAY by Bang & Olufsen as new sponsor of the team days before Tour de France begins. The Danish style icon renowned for their innovative electronics and design will among other things provide Tinkoff-Saxo with customized audio equipment for optimized radio communication and clean sound.

“We are very pleased to partner up with B&O PLAY for the Tour and onwards. The radio communication between the sport directors and the riders are simply essential in a race. We have wanted to upgrade the sound quality and connection during the races for a while and a partnership with B&O PLAY is a perfect fit”, says team manager of Tinkoff-Saxo Bjarne Riis.

The customized Earset 3i that will be worn by Tinkoff-Saxo for this year’s Tour de France is the result of a close and extensive collaboration between the riders and technical staff of Tinkoff-Saxo and the sound engineers and product designers from B&O PLAY, where the partnership has fostered an equal amount of excitement.

“It’s with great pleasure and excitement that we’re entering a partnership with Tinkoff-Saxo”, says Henrik Taudorf Lorensen, Head of B&O PLAY by Bang & Olufsen and continues:

“We’re proud to provide a state-of-the-art headset that is geared for the ultimate cycling race and we look forward to seeing it in action on the roads and hills this summer – and onwards”.

Bjarne Riis, as well as the sport directors of Tinkoff-Saxo, spends his time in the team car during races, where radio-communication is one of the key tools to communicate with the riders.

“The team has tested the components from B&O PLAY and both sport directors and riders are excited about using them in the Tour. Functionality and sound quality is the key but it’s just as well a pleasure to work with a company known for its style and design”, finishes Bjarne Riis.

Tinkoff-Saxo have established themselves as one of the greatest cycling teams in the world right now – and their professional dedication and attention to detail is one that matches perfectly with B&O PLAY – a company dedicated to design excellence, craftsmanship and that same perfectionist attention to detail.


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