What's Cool In Road Cycling

Bonk Breaker® Expansion

Clean. Fuel. Now.
Innovative New Chew Headlines Bonk Breaker® Expansion

Building on the success of Bonk Breaker®’s delicious and nutritious real food energy and protein bars, the company proudly introduces a new product category, Bonk Breaker Chews®. Bonk Breaker Chews® are designed to serve as an immediate, easily digestible energy source for athletes, kids and active lifestyle enthusiasts in a great-tasting, organic-ingredient, bite-sized gummi format.

“We’re thrilled to offer Bonk Breaker Chews® in response to increasing market demand for a broader range of product offerings formulated on the same principles of clean, natural, tasty nutrition as our original bars,” says Chris Frank, Bonk Breaker® Chairman & co-CEO. “We’re constantly working to provide athletes with great sources of energy the ‘Bonk Breaker® way’–healthy energy they can trust to fuel their every endeavor. As Bonk Breaker® continues to experience substantial growth into new national and international distribution channels as well as with our expanding product line, the Bonk Breaker Chews® introduction is the perfect next step and yet another avenue through which we can deliver Bonk Breaker®’s real food philosophy to athletes around the world.”

Bonk Breaker® co-CEO Jason Winn added, “It was critical to find the right recipe for our chew products–one that adheres to our commitment to using clean, real ingredients without sacrificing one iota of fabulous flavor. We’re elated with the end result and the feedback from our Team Bonk Breaker athletes has already been incredible,” says Winn. “Chris and I have had a great time field testing Bonk Breaker Chews® ourselves, and we have no doubt that our customers will agree that they taste amazing and provide the energy boost we are all looking for!”

Bonk Breaker Chews® are initially available in two fantastic flavors: Orange Tangerine and Strawberry with caffeine. Each 180-calorie packet provides 240 mg of vital electrolytes–significantly higher than the competition–along with 200 Percent Daily Value of Vitamin C. The chews are crafted from organic ingredients and are non-GMO, gluten-free, dairy-free and soy-free and enjoy an 18-month shelf life.

About Bonk Breaker®

The Official Nutrition Bar of Team Cannondale-Garmin, the Milwaukee Brewers, USA Cycling and the USA Cycling Team, the IRONMAN® US Series for the past 3 years, Bonk Breaker® was honored as the “Best Energy Bar” by Road Bike Action magazine two years running and the “Best of Competitor” magazine for the fifth time in 2013. Co-founded by Jason Winn and Chris Frank, both elite-level athletes in their own right, Bonk Breaker®’s mission is to be the nutrition bar of choice for weekend warriors, families and world-class athletes alike–anyone hungry for the best tasting, freshest and most nutritious energy and protein bars on the planet. The Santa Monica, Calif.-based company’s quest began in 2006 when Winn and his mother baked the first peanut butter & jelly bar in Mama Winn’s kitchen and continues today with an ever-expanding lineup of products and flavors combining all-natural real food gluten, dairy and soy free ingredients. Whoever you are, Bonk Breaker® has a bar for you–fresh from the oven. Visit Bonk Breaker® at www.bonkbreaker.com.

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