Broadgate Estates CYCLE TO MIPIM Gears Up for Another Epic Year of Fundraising
Two weeks until the property industry’s keenest cyclists depart London for Cannes.
With two weeks to go, Broadgate Estates CYCLE TO MIPIM, the annual fundraising charity bike ride for the property industry, is gearing up for its grand depart from London on Thursday 6th March.
With 100 riders hard at work training, charities primed and sponsors on board, this year’s crop of faces, some new, some experienced second, third or fourth-timers, were unveiled in a photocall in central London last week.
Since 2006, events by CYCLE TO…, the organisers behind the annual CYCLE TO MIPIM ride, have raised more than £1.5 million for a range of charities in the UK and abroad through a combination of personal sponsorship of the riders and corporate support. This year it is hoped that over £225,000 will be raised.
The principal charity partner is Coram, the UK’s first ever children’s charity. Coram has been helping vulnerable children and young people for 275 years, and now helps a million every year. It helps them develop their skills and emotional health, finds adoptive parents and upholds children’s rights, creating a change that lasts a lifetime. As principal beneficiary, two-thirds of the funds raised by CYCLE TO… events go to Coram. Article 25, Emthonjeni Trust, Multiple System Atrophy Trust and Tom’s Trust are the other charities being supported.
Carol Homden, Chief Executive of Coram, commented, “We thank all the riders for their commitment and compassion for children who might otherwise be alone and afraid in the world. The funds raised by Broadgate Estates CYCLE TO MIPIM 2014 will help us find more adoptive parents who can provide safe, loving and permanent homes for the most vulnerable children, and give school children the skills they need to stay safe and healthy. We wish you all the very best of luck in the event.”
The sponsorship provided by the organisations is vital to support the event and raise funds for a number of charities, and ensure that CYCLE TO… can provide a professionally run event for the riders.
Titanium sponsor is market-leading property and asset management company Broadgate Estates. The six Carbon team sponsors are Aedas, leading global architecture and design practice; Argent LLP, one of the UK’s best known and most respected developers; Elliott Wood, a design-led structural and civil engineer firm; H2SO, which provides commercial property consultancy in Central London; Invest in Nottingham, which offers a free consultancy service to help local businesses access the best Nottingham has to offer, and Savills, a global real estate services provider. Knight Frank, the leading independent, global real estate consultancy, is the Super Slick support team sponsor and home builders and property developers Berkeley Group are the Grease Monkey mechanics’ team sponsor.
Steve Whyman, Managing Director of Broadgate Estates, commented, “It was great to see so many riders at Regent’s Place for the early morning training ride, particularly as the weather has been somewhat challenging during the lead up to CYCLE TO MIPIM 2014. Broadgate Estates has a strong team of riders taking part, and with more cyclists than ever on the event this year, it promises to be a fantastic experience for all those involved. I am confident that we are on track to meet the fundraising target of £225,000 which will directly benefit Coram and our other supported charities.”
CYCLE TO MIPIM is one of a number of charity bike rides organised for the property industry. The toughest multi-stage event dedicated to the property industry, CYCLE TO MIPIM is a six day event that covers 1,500km from London to Cannes, arriving into MIPIM, the international real estate show, on Tuesday 11th March. The event gives riders the experience of what it is like to be a pro rider, with rolling road closures, support vehicles, mechanics and masseurs. The event encourages and builds a sense of community amongst the riders, with a lot of networking taking place on the road and riders making useful contacts ahead of MIPIM.
Nick Hanmer, Chief Executive of CYCLE TO…, commented, “Once again, CYCLE TO… is astounded by the generosity of the businesses and individuals taking part. Whilst the property industry looks like to be in recovery mode, it’s heartwarming to see that support for our charities remain as enthusiastic and buoyant since the event started nine years ago.”