What's Cool In Road Cycling

Cannondale 360fly, powered by SUGOI

Cannondale, SUGOI and 360fly Partner to Create New North American Cross-Country Mountain Bike Team.
Cannondale 360fly, Powered by SUGOI Targets North American and World Cup Events, as well 2016 Olympics.

Cannondale, a premium brand of Cycling Sports Group, part of Dorel Industries, Inc. (TSX: DII.B, DII.A), today announced a partnership with SUGOI Apparel and 360fly to create North America’s most powerful cross-country mountain bike team for the 2016 season – Cannondale 360fly, powered by SUGOI.

“Cannondale 360fly, Powered by SUGOI brings together three innovative brands with trailblazing technology to fuel North America’s fastest domestic mountain bikers,” said Matt Ohran, Team Director, Cannondale 360fly, powered by SUGOI. “This team has the talent to stand atop any North American XC race podium.”

The team will be comprised of five standout athletes:

Raphaël Gagné, Canada: 2015 Pan Am Games Gold Medalist, 2015 Canadian National XC and CX Champion, 2015 Pro XCT Overall winner
Alex Grant, USA: 2015 US Nationals 3rd place in both XC and Short Track and winner of the Grand Junction Off-Road
Evelyn Dong, USA: 2015 Go Pro Games Champion, Overall Winner at the 2015 Breck Epic MTB Stage Race, 2014 3rd place at US XC Nationals
Keegan Swenson, USA: 2015 2nd place at US XC Nationals, 2014 U23 US National Champion, 4x Junior US XC National Champion
Tinker Juarez, USA: Multiple USA National XC and 24-Solo MTB Championships, 2x Olympian, 22-year Cannondale athlete and general bad-ass bike rider

The team trucks will be loaded with the Scalpel and the F-Si, two of the most race-proven bikes in the world, and the athletes will choose the ideal machine depending upon course demands. The Cannondale Scalpel delivers the ultimate XC speed in a full suspension bike and the F-Si boasts maximum performance in a cross-country hardtail.

“In supporting this team, Cannondale is turning up the level of excitement in elite racing in North America,” said Hannah Parish, Marketing Director for Cycling Sports Group, North America. “This roster is incredibly talented on the bike and remarkably engaging off the bike and that personality and performance will get our fans on their feet and cheering.”

SUGOI will be supporting the Cannondale 360fly team as the Official Performance Apparel sponsor. Team riders will enjoy the brand’s latest advancements in pro apparel, including the all-new 2016 Racing System Elite (RSE) Jersey and Bib Short. The RSE kit is SUGOI’s lightest kit ever, engineered to provide maximum performance and comfort, anchored by the Formula FXE chamois with pioneering cradle design. Team replica kits will be available for sale at select SUGOI dealers around the continent.

“Having elite level athletes working in collaboration with our product teams to design and develop the next generation of XC race apparel is invaluable to Sugoi,” said Ian Domaas, Vice President & GM, SUGOI.

As the official camera, 360fly will capture fully immersive 360° video content. The interactive 360° video is easily shared to social channels such as Facebook and YouTube via the 360fly smartphone app. Additionally, by pairing the video with Google Cardboard, fans can experience the team’s videos in virtual reality.

“We’re excited to be partnering with such great brands and supporting such a talented team of riders,” said Peter Adderton, 360fly CEO. “For the first time fans will be able to view videos and experience them as if they were there.”

Cannondale 360fly, powered by SUGOI will also be supported by these important partners:
Wilderness Trail Bikes: For tires, saddles, and grips
ENVE: For wheels, handlebars, and seatposts
Shimano: For components and shoes
Stages Cycling: For Hollowgram crank arm based power meters
Axial Racing: The official RC Car of The Cannondale 360Fly, providing “off the bike fun” for the team and support staff

The Cannondale 360fly, powered by SUGOI team kit, including the Canadian National Champion kit:

360fly-jersey16-920

To follow the success of all Cannondale-sponsored teams and athletes, follow Cannondale Pro on Facebook, Instagram and Twitter and follow SUGOI by visiting their Instagram, Facebook, and Twitter. For the full immersive video experience from the team visit 360Fly channels at Instagram, Facebook, and Twitter.

ABOUT DOREL SPORTS
Dorel Sports, a segment of Dorel Industries, Inc. (TSX: DII.B, DII.A), owns one of the most comprehensive portfolios of brands in the bicycling and recreational industries, including Cannondale, Schwinn, GT, Mongoose, Caloi, IronHorse, Kid Trax, Charge, Guru, Fabric and SUGOI. Dorel Industries Inc. has annual sales of US$2.7 billion and employs approximately 10,800 people in facilities located in twenty-five countries worldwide.

ABOUT 360fly
360fly creates unique, 360-degree digital products that inspire users to capture, share and experience life’s greatest moments in 360 degrees. Our passion has led us to redefine video capture, because we believe life is too rich to capture just part of it. To learn more about 360fly, visit www.360fly.com or follow 360fly on Twitter and Instagram @360fly, and “like” it on Facebook at facebook.com/360fly.

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