CYCLE TO… launches retail property’s biggest challenge, the CBRE CYCLE TO MAPIC
Registration now open for epic three-day charity bike ride from Milan to Cannes.
In November this year, MAPIC, the leading conference for the international retail property market, will see more than 8,300 participants and 2,400 retailers descend on the Palais des Festivals in Cannes. Eschewing the usual modes of transport, 40 professionals from London’s retail property industry will arrive under their own steam, having cycled more than 450km (280 miles) from Milan to get there as part of the CBRE CYCLE TO MAPIC.
The fundraising charity behind the event, CYCLE TO…, launched the second CBRE CYCLE TO MAPIC charity bike ride last Monday. Hosted by Titanium sponsor CBRE in its central London offices, the launch event gave potential participants a chance to find out more about what would be involved in the multi-day endurance event.
The three-day challenge sets off from Milan, the fashion capital of the world, on Sunday 16th November and takes in some of the famous Milan-San Remo race route before heading into Cannes on Tuesday 18th November, in time for the start of MAPIC. Not for the faint hearted, CYCLE TO MAPIC will take on the short sharp climbs of the Faiallo, Cipressa, Poggio and, new for 2014, the Pompeiana. This final climb adds a new challenge to last year’s route, to give repeat riders a fresh experience to test their legs on.
Following the same format as the hugely successful CYCLE TO MIPIM, riders will experience road cycling from an elite rider’s perspective, with full support crew including lead cars, motorbike outriders, mechanics and sports therapists. At a third of the distance, CYCLE TO MAPIC will be completed in half the time. Riders cover the entire distance as individuals, and the peloton – as it does in the Grand Tours – works together to get to the finish.
The ride will raise vital funds for CYCLE TO…’s charities, including its main beneficiary, the UK’s first children’s charity Coram. Since CYCLE TO… started, it has raised £1.75 million in grants for charities and two thirds of the money raised by CYCLE TO MAPIC will go to Coram, supporting its vital adoption services as well as its healthy living programme, Coram Life Education.
Malcolm Dalgleish, Chairman of EMEA Retail, CBRE, commented, “We’re extremely pleased to be headline sponsor of CYCLE TO MAPIC for a second year. It’s a challenging event but one that is also a lot of fun, and the networking element is a key part of the ride’s attraction.
“Last year’s inaugural event was a huge success – the 20 cyclists enjoyed exceptionally inclement weather and we raised £15,000 for the CYCLE TO… charities. This year we’re hoping for bigger and better: we have capacity for 40 riders and we’re looking to raise £40,000 for Coram – and we’re also hoping to see more of the same glorious weather.”
Nick Hanmer, Chief Executive of CYCLE TO…, added, “For those tempted by the idea of participating, the purpose of CYCLE TO MAPIC is to bring people out of their comfort zone and help break down the barriers between different industry professionals. The event engenders a sense of camaraderie and creates an atmosphere of productive and friendly networking in a new environment that repeatedly leads to successful business deals as well as lifelong friends.
“And if the thought of the stunning scenery, the Italian food and coffee and the promise of a little mid-winter sunshine isn’t enough, then think about the challenge involved in raising money for worthwhile causes and the chance to add the Milan-San Remo race route to your cycling palmarès.”
CYCLE TO MAPIC takes place 15th-18th November 2014. Registration for the event is now open and there are only 40 places available. Please visit https://cycle-to.org/index.php/cbre-cycle-to-mapic-2014-entry-form/ to register your interest.
Corporate sponsorship opportunities are also available. CBRE is once again headline sponsor whilst Citygrove is on board as a key sponsor. Opportunities remain for team, crew and mechanic sponsorship – to find out more please go to https://cycle-to.org/wp-content/uploads/2013/12/MAPIC-Sponsorship-AW-2014.pdf or email [email protected]