Deloitte and Scimitar the Latest Partners of Women’s Tour of Scotland
Deloitte and Scimitar the Latest Partners of Inaugural Women’s Tour of Scotland Event in August
Deloitte to sponsor Best Young Rider jersey – all made from recycled plastic bottles
The Women’s Tour of Scotland have this week stepped up their efforts to put sustainability at the forefront of their inaugural race with Deloitte signing up as Official Digital Supporter and sportswear brand Scimitar becoming the race’s official apparel partner.
Both companies are backing the Women’s Tour of Scotland over a three-year period, highlighting the commitment of organisers Zeus Events to promote an environmentally friendly event. Both new partners will work in conjunction on the sponsorship and design of the Best Young Riders jersey, which will be sponsored by Deloitte.
Each official jersey made by Scimitar, will be produced from six recycled plastic bottles and the packaging and swing tags will be made from recycled materials. Marketing Manager at Scimitar, Adam Church-Millward said: “We are delighted to be the Official Apparel Partner, providing premium apparel for the professional and mass-participation event.
“As a sportswear brand, our shift in focus to developing sustainable products is at the core of the experience of our brand and the Tour’s vision around this was a big draw for us.”
Gareth Edwards, Co-Principal for Deloitte Digital Scotland and a non-executive director of Scottish Cycling, said: “This ground-breaking tour will not only take female cycling to another level, but it will also underpin the role everyone can play towards contributing to tackling climate change through innovation.
“It is about creating a race whose legacy over the next three years will be to inspire thousands of new cyclists, blaze a trail in sustainable sportswear design and showcase Scotland to a global audience as well as attract inward investment.”
Managing Director at Women’s Tour of Scotland, Darren Clayton, said: “It’s a really exciting time for the Tour and cycling as a whole. To have two partners who are committed to putting sustainability at the forefront of this event is fantastic.
“To be working with an internationally recognised company like Deloitte will be hugely beneficial and we’re now delighted to have Scimitar on board, providing high-quality apparel. It shows great confidence in what we are trying to achieve, and it’s important for us to partner with brands that share the same vision.”
Scimitar will design three new jerseys to be worn by the best young rider over the course of three days. These three jerseys will then be voted for by staff at both organisations, while fans will also have the chance to cast their vote for their favourite across social media platforms.
The three-stage race begins on 9 August in Dundee and finishes in Edinburgh on 11 August. For more information visit womenstourofscotland.com.