What's Cool In Road Cycling

Dubai Tour 2015 – The Numbers That Add Up to Success

The 2015 Dubai Tour, organised by the Dubai Sports Council in partnership with RCS Sport, was a great success is sporting terms but also in terms of media coverage and international popularity. The numbers demonstrate the growing enthusiasm that surrounds the Dubai Tour:

2 editions of the Dubai Tour
4 stages
5 minutes 43 seconds average page view time on Dubai Tour website (up from 3 minutes 50 seconds in 2014)
16 teams
30% growth in Dubai Tour website page views from 2014 to 2015
50% growth in Google trending of word “cycling” in U.A.E. from 2014 to 2015
64% growth in Twitter followers
78 countries where digital articles have been published
111 countries on 5 continents receiving TV coverage
128 riders at the race start
150 registered volunteers
153 accreditations issued to Emirati and international media
185% growth in Facebook followers/likes since 2014
417 police and emergency services
663 kilometres
1,793 online articles on 629 digital media all over the world
6,165 Twitter followers
37,748 Facebook likes

The Organising Committee of the Dubai Tour and RCS Sports and Events would like to express sincerest thanks to the sponsors of the four jerseys (Commercial Bank of Dubai, Emirates, Dubai Sports Channel, RTA – Roads and Transport Authority), the Official Partners of the Dubai Tour (Castelli, Vittoria, GL Events, Dolomia Mineral Water and Novo Nordisk), the Stage Sponsors (The Westin Dubai, Nakheel and Dubai Silicon Oasis Authority), the Official Suppliers (EP – The Italian Catering Company and SITIP), the Official Licensees (Castelli, Kask and Wolfi’s Bike Shop), the Official Supporters (Wolfi’s Bike Shop Dubai, The Cycle Hub, Revolution Cycles Dubai, Flywheel Sports and Ride Bike Shop), and the Official Car Sponsor Audi Al Nabooda Automobiles.

Dubai Tour 2015


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