Elegance and Technology: RPM introduces its own Line
In its first years of business, RPM paid particular attention to specializing in the production of technical sports clothing, which we customized for specific teams. The strength of our accumulated experience has led to a thriving market in exports, even to countries with significant cycling traditions such as the United Kingdom, Scandinavia and Australia. Now, the company has decided to design and develop a 2016 line dedicated specifically to the RPM brand. After careful consideration of our future goals, we made the decision to further diversify the company’s core business and launch the brand into the wider world of sportswear.
The new range of RPM products came to life after we had gathered and analysed feedback from the athletes on the teams we’ve been following throughout these years. Their experience on the field and the invaluable insights they provided contributed to the realization of these new items, where elegance and technology come together to guarantee design, resistance, performance and lightweight qualities.
The new RPM collection offers clothing for any type of condition and any type of cyclist. The garments designated as “Classic” are inspired by the history of cycling, and feature Sports Wool fabrics and a layer in merino wool, which highlight the “vintage” style of these pieces. Instead, for the more demanding customer, the Ares, Chrono and Era lines are made with innovative technical materials that represent the new generation of comfortable clothing products, designed more specifically for the realities of competitive riding.
As always, the physical appeal should be pleasing to the eyes. In fact, the entire RPM line has been developed to show off the craftsmanship and design that go into our products. Careful attention was dedicated to the smallest details and creativity was encouraged during the development of the models and colours for the garments. These were the guidelines used to transform our dreams into reality. Remaining faithful to our business motto: REVOLUTIONIZE YOUR STYLE, RPM strived to tailor technical sports clothes with styles that could enhance a man’s masculinity as well as a woman’s femininity.
Discover all the products from the new RPM line at: www.rpm-cycling.com/categoria-prodotto/rpm/
The catchphrase REVOLUTIONIZE YOUR STYLE perfectly sums up this enterprise, which continues to strive to capture the hearts of all the teams we supply; now we also want to appeal to all two-wheel fans and champions as well.