What's Cool In Road Cycling

Endura Announces Clothing Sponsorship of Cervélo-Bigla Pro Cycling Team

Endura is excited to announce that the Scottish bikewear and accessories brand is the new clothing sponsor for the Cervélo-Bigla Pro Cycling Team. With Endura and other key sponsors heavily involved in aero technology and research, the Cervélo-Bigla Pro Cycling Team will have the best equipment available for their 2016 season.

The 2016 line-up of the top level women’s pro cycling team includes Stephanie Pohl, Ashleigh Moolman-Pasio, Carmen Small, Lotta Lepistö, Lisa Klein, Clara Koppenburg, and Joëlle Numainville, and more riders are expected to join shortly. Cervélo Cycles announced its title sponsorship for 2016 last week; additional team sponsors include Rotor and Enve.

Endura has been supplying technical cycling apparel to Movistar Team, the UCI WorldTour leaders, for two seasons now, working closely with the Grand Tour and Classics winners to develop the fastest and most comfortable kit in the pro peloton. Endura’s commitment to continual development and high tech in house production facilities have been instrumental in helping the team achieve a host of fantastic results including a successful attempt on the Hour Record, three National TT titles and an impressive array of WorldTour podiums. Feedback gathered from team riders was utilized in the development of the game changing FS260-Pro SL Bibshorts and has led to a string of products feeding through into the Endura range including the super light FS260-Pro SL Lite SS Jersey and the FS260-Pro SL Classics Jersey.

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Likewise, Endura’s sponsorship of world class triathletes, Jodie Swallow, Rachel Joyce, and Beth Gerdes, as well as multiple para-cycling World Champion and medallist Denise Schindler has resulted in valuable development feedback on the new women’s FS260-Pro SL Bibshort and the Scottish company will use the riders of Cervélo-Bigla Pro Cycling Team as an elite group of high mileage performance product testers to help further build its range of market leading performance wear for female riders.

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About Endura
The company’s philosophy remains true to its original concept from the beginning in 1993, to create high performance, long lasting cycle clothing using the best available materials and design, and by investing heavily in development and innovation. All sales and marketing staff, all directors and our product development team are all cyclists who are passionate about cycling and developing the best possible cycling products.

Sponsorships
Endura is the clothing sponsor of the Movistar Team – ranked number 1 in the WorldTour 2013 and 2014 and winner of the Tour de France team classification 2015. Endura provides all Movistar Team’s performance clothing and is the official supplier of Movistar Team clothing to retailers. Endura is working with Movistar Team in developing the performance apparel used by its riders with almost all of the clothing provided to the Team being produced in Endura’s own production facility in Livingston, Scotland. www.movistarteam.com

Endura is the headline sponsor of the new Endura Bergamont Factory Team who will be hitting the Enduro World Series hard this year with a roster of exciting talent including Scotland’s own Katy Winton and up and coming Kiwi Joe Nation. Riders from the Bergamont Hayes DH squad (who we’re joining as clothing sponsors) will also be riding selected EWS rounds as well as a full UCI DH World Cup programme.

Endura is the performance apparel sponsor for all of Danny MacAskill’s mountain biking projects. The Scottish street trials pro and YouTube sensation acts as an Endura Brand Ambassador riding Endura MTB products, and he is part of Endura’s product testing pool.

British freerider and manual world record holder dirt Chris Smith rides in Endura – check out his latest videos in the blog section of the Endura Website.

Endura is the official cycle clothing sponsor of Betch.nl Superior MTB Racing Team. The team is managed by Bart Brentjens, the first Olympic gold medal winner in XC mountain biking as an Olympic discipline in Atlanta 1996.

Endura’s expansion into triathlon sees performance speed suits and training gear provided for long course professional triathletes Jodie Swallow (Olympian, Ironman 70.3 World Champion and multiple Ironman and Ironman 70.3 Champion), Rachel Joyce (3-time 70.3 Ironman Champion, 3-time Ironman Champion, Challenge Roth winner and multiple top 5 finisher in the Ironman World Championships), James Cunnama (2-time Ironman 70.3 Champion, multiple Ironman Champion and a sub 8-hour Challenge Roth winner), Tim Don (multiple Ironman 70.3 and Ironman Champion), Luke McKenzie (7-time Ironman Champion and 2013 Ironman World Championship Runner-up), Beth Gerdes (Ironman Champion and supermom), Iván Raña (3-time Olympian, ITU World Champion and 2-time Ironman Champion), and Nils Frommhold (2-time Ironman Champion, multiple top 5 Ironman finisher and Challenge Roth 2015 winner).

Endura sponsors leading British time trialist and triple national champion Matt Bottrill in conjunction with his existing sponsor Drag2Zero, the renowned aerodynamic experts. Bottrill is part of the research and development programme for Endura’s highly advanced speedsuits.

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