What's Cool In Road Cycling

Entries open for the Cape Rouleur 2014

HotChillee, London, 1st May 2013: HotChillee is opening entries to the 2014 Cape Rouleur on Tuesday 14th May at 12 noon (BST). The first of HotChillee’s multi-stage cycling events in its Global Event Series in 2014 will be held on 2nd to 6th March 2014 and places will be limited to 200. It is an early season event hosted in the spectacular cycling destination of Franschhoek, South Africa. It follows the same event formula that has made HotChillee’s Global Event Series a must-do on any cyclist’s calendar, bringing riders as close to the experience of one of the Grand Tours as it’s possible to get.

The Cape Rouleur provides cyclists with a full week of cycling and this year the cost will include an extra day’s accommodation – the day before Sign-On and the prologue. The Cape Rouleur itself is a three stage event, with a prologue that organises the riders into four seeded speed groups, led by HotChillee’s Ride Captains. The formal stages are then followed by a Festival Ride to Cape Town, complete with City traffic police escorts, full support crew and met with a champagne reception at the finish. Most riders opt to stay for the Cape Argus Pick n Pay Cycle Tour with seeded entries and VIP hospitality. The Cycle Tour is the largest timed cycling event in the world.

HotChillee’s renowned event formula of rolling road closures, motorbike outriders, support vehicles and the ability to compete for a number of titles, including the Yellow, Green and Red Jerseys, makes its events popular among those wanting to test their limits, but also get to know and enjoy the company of fellow riders.

The Cape Rouleur is based out of Franschhoek, the heart of gastronomy and wine in the Western Cape. The area is a haven for cyclists and the historic town becomes the riders’ race village, providing the perfect setting to relax and socialise after a hard day in the saddle. During the event riders, both pro and amateur, experience a combination of scenic stages, competitive General Classification sections, fast sprints and tough climbs over approximately 600km with an ascent of over 6000m. It passes sites such as Paarl Monument, the Perdeberg National Reserve and Betty’s Bay.

At the end of the Cape Rouleur’s final official stage, HotChillee hosts a Celebration Dinner with the formal presentation of the jerseys to the top performers of the event. This gives participants the opportunity to truly wind-down together. The final day is an escorted Festival ride back to the Cape Town waterfront.

Participants in 2013 included 1987 Triple Crown Winner, Stephen Roche; 1988 World Champion Maurizio Fondriest; professional mountain bike team, Team Bulls; actress, model and endurance cyclist Vanessa Haywood; rugby legend Joel Stransky and Western Cape Minister of Finance, Economic Development and Tourism, Alan Winde. Also riding the event were HotChillee’s Development Riders, Nicholas Dlamini and Reyatile Mthakathi, two local, disadvantaged riders selected based on their cycling prowess.

Sven Thiele, founder of HotChillee, says: “The Cape Rouleur happens in March to provide our cyclists the opportunity to get a full week of cycling in one of the most scenic areas. It is a sanctuary for cyclists and our event provides a great mix of competitiveness and socialising in the early season calendar, allowing legs to be tested, but also some downtime in the South African sunshine. There’s a great atmosphere in the riders’ village. The Cape Argus Pick n Pay Cycle Tour is one of the most famous timed cycling events in the world, so is a great end to the full week.”

The event has three local charity partners, including Christel House, a charity working to bring children out of poverty, JAG foundation, which offers mentoring, coaching and physical activities to expel drug and alcohol abuse in South Africa, and Lumo Hawk, the charity started by Joel Stransky supporting educational efforts in South Africa, such as paying school fees for HIV orphans.

Local sponsors of the Cape Rouleur include Vehicle Partner Hertz, Logistics Partner DHL and Local Retail Partner Cycle Lab and Craft. The Western Cape Government is also providing its backing to the event. Other partners include International Retail Partner, Chain Reaction Cycles; Training Partners Wattbike and Stephen Roche Cycling Holidays and Training; Event Partner, The Cape Argus Pick n Pay Cycle Tour; Insurance Partner, Cyclosure; Nutrition Sponsor, PowerBar; Broadcast Partner, British Eurosport; Clothing Partner, LeMarq; Sports Massage Partner, TheTriTouch.

For more information, please visit: www.caperouleur.com.

About HotChillee:
HotChillee is a global media, marketing and events company. HotChillee’s events include The London-Paris, Alpine Challenge, Cape Rouleur and the Cyclosport Industry Ride.

HotChillee also manages Cyclosport.org, the largest cycle listings website and is the official provider of the Tour de France Guide and merchandise for South Africa.

HotChillee’s events have raised vast funds for charity over the past 10 years. Current Official Charities include: UK Youth, The Stoke Mandeville Hospital, Christel House South Africa, The LumoHawk Foundation and JAG Foundation.

Previous riders of HotChillee’s events include 1987 Tour de France winner Stephen Roche, 1988 World Champion Maurizio Fondriest, Paracycling double World Champion and 2012 Olympic team member Colin Lynch, professional German National mountain-bike rider Karl Platt, F1-great Nigel Mansell, Olympian James Cracknell, Paris-Roubaix winner Magnus Backstedt, former England rugby captain Will Carling, South African rugby hero Joel Stransky, athletics World Champion Sonia O’Sullivan and Sean Kelly, seven times winner of Paris-Nice.

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