What's Cool In Road Cycling

FirstBank Delivers Cycling-Expert USAPC Coverage, Best Spectator Contest

FirstBank, a leading Colorado regional bank, is expanding upon their USA Pro Challenge sponsorship in two ways that you’ll want to know about: 


• One, they’ve put together a celebrity panel of cycling commentators to provide live race coverage through the FirstBank Twitter account, every day of the race. Just follow @eFirstBank on Twitter, and join the conversation with former and current cycling journalists, Jasen Thorpe, Maiko, Jen See, and Lennard Zinn, as well as Dirk Friel of TrainingPeaks, Katie Macarelli of 303Cycling and Sarai Snyder of Girl Bike Love and the Cyclofemme movement. More here: https://efirstbankblog.com/

• Two, they’ve launched a Most Aggressive Rider/Most Respectful Superfan contest, that encourages and rewards responsible spectator behavior at the race: Dress up, have fun, share a few drinks with friends, even, but no selfies, don’t encroach on the race course, control your dogs and be respectful to the racers. It only takes one moment of inattention to injure a rider or fan, and change the outcome of an event or season. For more information, contest details and prize list: https://efirstbankblog.com/

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