What's Cool In Road Cycling

FSA unveil smart new, product-focused website

All products are easy to find, clearly displayed and packed with constantly-updated technical detail in a smart, intuitive design.

FSA are delighted to announce the launch of their brand new website now packed with extended product details surrounding their complete range, and a new, clear navigational structure.

Fullspeedahead.com has been designed to offer a complete experience so all product and company information is on display for customers, media and distributors. It now functions like an interactive online catalogue that’s updated on a daily basis to guarantee all viewers are furnished with the very latest technological and product features, updates and compatibility information.

Following feedback from customers and distributors, all products including the new FSA Powerbox crank power meter and the K-Force WE groupset will be displayed with enhanced descriptions highlighting unique features and functionality.

At the click of a button users will also be able to see which riders and teams are relying on the FSA range to achieve their podium ambitions for 2017 – with top-level mountain bike riders and road WorldTeams pushing the products in worldwide competition.

Users will be able to easily search products by cycling discipline – MTB, Road, E-Bike and Urban; by Product Series – from K-Force to V-Drive on MTBs and from K-Force to Vero on Road; and by Product Type – click on that nav to remind yourself of the comprehensive variety of components on offer at FSA!

Whichever navigation route the viewer chooses, you’ll experience a full product zoom for each product. Every product has the order code clearly visible to make identifying a product’s specification and compatibility quick and clear, and ordering any replacement or upgrade items a simple process wherever you are in the world.

Product identification and ordering for distributors and dealers is now streamlined: no log-in process is required as all product details are immediately accessible.

And locating your local store or area distributor couldn’t be easier: with the Find a Store function https://www.fullspeedahead.com/en/find-store it’s as easy as adding a location or Zip code and the world map does the rest for you!

New to the redesigned fullspeedahead.com is FSA World – a clear, comprehensive section featuring the latest news, tips, techniques and advice about FSA teams and athletes, and the products they use. There’s a huge bank of riding, maintenance, buying and technical information at FSA World https://www.fullspeedahead.com/en/fsa-world to complement the clear, in-depth product information across the new site.

Maurizio Bellin, European General Manager said: “We have been working hard over the last year to perfect and implement these changes, we wanted our brand new site to become the go-to resource for everyone involved with the FSA brand, giving them the best possible experience”.

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