What's Cool In Road Cycling

George Hincapie, imATHLETE partner on exclusive ‘The Loyal Lieutenant” offer


Unique pre-sale offering available only by ordering through imATHLETE until May 22, 2014

imATHLETE – a sports registration company that is changing the way event organizers engage with athletes – has been selected, in conjunction with Page & Palette Bookstore, as the exclusive online provider of personalized autographed copies of George Hincapie’s new book, “The Loyal Lieutenant” during the pre-sale period. The book, which makes its debut May 27, is available through imATHLETE pre-order from May 14 – May 22. George will autograph each book purchased, personalized to the consumer, on May 26th.

With a record 17 Tour de France appearances, and two decades of racing experience, including vital roles with three different Tour de France winners, Hincapie is one of the most celebrated cyclists in the sport’s long history. Drawing on two decades in the peloton, the now-retired cyclist chronicles his rise to greatness, extraordinary commitment, and life as a professional bike racer who rode through and helped change one of the sport’s darkest eras.

“George is one of the most recognized riders in the world, and a person who has continually inspired me in my athletic endeavors. We are honored to have this opportunity to share his story with our imATHLETE family,” said Jeff Matlow, CEO of imATHLETE. “imATHLETE is a company that prides itself on engaging with athletes, and being able to offer such a personalized touch to fans of George’s and the sport of cycling helps reinforce our commitment to the industry.”

To learn more about imATHLETE or this exclusive Hincapie opportunity, visit www.imATHLETE.com/events/GeorgeHincapie/store. imATHLETE also can be found on Twitter by following @imATHLETE and by liking the imATHLETE Facebook page.

imATHLETE blends registration, fundraising and e-commerce technology with the social networking and gamefication inherent in running, triathlon, cycling and all participatory sports. Recognized as a leading force in the sporting world with its industry-changing registration technology, imATHLETE is one of the fastest growing companies in the market. With clients and partners that include ASICS LA Marathon, Twin Cities in Motion, American Trail Running Association, City of Philadelphia and thousands of others. imATHLETE technology is transforming the relationship between event organizers and their participants. To learn more about imATHLETE, visit www.imATHLETE.com. imATHLETE also can be found on Twitter by following @IAmAthlete and by liking the imATHLETE Facebook page.

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