What's Cool In Road Cycling

Giordana Sponsors Gran Fondo National Series

2016 campaign kicks off March 26 in San Antonio, Florida

With the new partnership between Giordana Cycling and Gran Fondo National Championship Series the increasingly popular sport of gran fondo cycling in the United States is poised to see continued growth.

The 4th season of national championship gran fondo racing in the United States will kick off the 2016 series with a new name, the Giordana Gran Fondo National Championship Series.
Giordana Andretta, vice president of Gita and namesake for the brand said. “We are thrilled to come onboard as the title sponsor of such an established, high quality event. After attending one of the Gran Fondos last year I saw what a great event it was for the riders and the local community. It really showcased cycling as a sport that anyone can aspire to. The Giordana Gran Fondo National Championship Series will become a focal point for customer engagement and product development at Giordana Cycling. Plus I can’t wait to ride one”

Giordana Cycling, established in 1979 as a division of Gita Sporting Goods, LTD, has been involved in bicycle racing at all levels, including sponsorship of many pro-cycling teams, and a provider of the famed yellow Tour de France leaders jersey. The title sponsorship, intended to promote the Giordana Gran Fondo National Championship Series, embodies the company’s commitment to promoting cycling in the United States and furthers the enthusiasm the gran fondo format has inspired in cycling.

“As endurance sports enthusiasts seek to expand their options, the popularity of gran fondo cycling has grown dramatically over the last few years.” said Reuben Kline, founder and president of the Gran Fondo National Championship Series. “This partnership with Giordana is very exciting for us; we look forward to optimizing the opportunity, not only to grow the series, but to grow the sport of cycling. Historically competitive cycling has not been a user friendly sport, but with the introduction of the time segmented gran fondo format, this is changing. Cycling enthusiasts from beginner to elite now have an outlet to further engage in the sport, in a more fun, more challenging, and safer way. Giordana’s position, as a very well established industry player in the cycling world, will allow us to continue to build the series and grow the sport of cycling through gran fondo racing.”

Every Giordana Gran Fondo National Championship Series event offers courses covering ~30, ~60 and ~100-mile journeys through some of the most beautiful and challenging terrain in endurance sports. The format provides both a competitive and recreational experience. Timed sections allow riders, solo or team, to compete for the fastest times through specific sections of the course, while also allowing cyclists to ride causally at a more relaxed pace through the non-timed sections. Riders compete for overall and category placement by gender and age. Custom winner’s jerseys, produced by Giordana, will be awarded to all age group winners of the gran route (~100 mile), riders in other distances also compete for awards by age and gender category.

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The 2016 GFNCS event schedule:
Gran Fondo Florida – Saturday March 26, 2016
Tour of Georgia Gran Fondo – Saturday May 14, 2016
Highlands Gran Fondo – Sunday June 5, 2016
Gran Fondo Asheville – Saturday June 18th, 2016
Boone Gran Fondo – Sunday August 7, 2016
Golden Gran Fondo – Sunday August 28, 2016
Gran Fondo Maryland (2016 Gran Fondo National Championship)-Sunday September 18, 2016

To register for a GFNCS event visit: www.gfncs.com
To learn more about Giordana Cycling visit: www.giordanacycling.com

About Gran Fondo National Championship Series
The Gran Fondo National Championship Series® was established in 2012 and is comprised of seven European-style ride/races staged in the United States. The series is sponsored nationally by Giordana Cycling, Bertucci Performance Watches, Bicycling Magazine, Hammer Nutrition, Swiftwick, SeaSucker Vacuum Mount Bike Racks, Peaks Coaching Group, Feedback Sports, Rudy Project, ProGold Cycling, Jittery Joe’s Coffee, Polar Bottle, Ritchey Bicycle Components, and Capua Law Firm. Founder and President Reuben Kline has more than 25 years of experience in the bicycle industry, including five years as a professional mountain biker, ten years as a full-time race director and 20 years as promoter of the Michaux Endurance Series. The company is headquartered in the Washington, D.C. area. For more information visit www.gfncs.com.

Gita Sporting Goods, Ltd. is a privately held corporation based in Charlotte, NC. An importer and wholesale distributor of high quality equipment and soft goods it has serviced the U.S. bicycle industry for over 35 years. Gita currently represents the following brands: Giordana, Pinarello, Dario Pegoretti, Campagnolo, MOst, Fulcrum and Gommitalia.

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