GIRO LAUNCHES NEW SYNTHE HELMET
Press Release: June 24, 2014– Scotts Valley, CA – Giro Sport Design has announced the Synthe™, an advanced cycling helmet design that can enhance a rider’s efficiency by reducing aerodynamic drag while offering increased cooling power. With aerodynamic efficiency that bests Giro’s genre-creating Air Attack™ helmet in Giro’s wind tunnel testing, and cooling power that rivals the thermodynamics of a bare head form, the Synthe is a revelation in performance. It will debut at the Tour de France with the BMC Racing Team, Katusha Racing Team, and IAM Cycling and will be available in December 2014 at Giro Authorized Dealers for $250 USD/ €250.
“The Synthe is an amazing expression of Giro’s commitment to innovation in helmet design. By combining our advanced research and design capabilities, as well as our close association with the world’s best cyclists, we continue to pursue new ideas that can give riders an advantage while also providing state-of-the-art head protection.” said Giro Senior Brand Manager Eric Richter. “The Synthe is the sum of our expertise in materials, design and engineering, and based on the data we believe it’s the best helmet for road racing and riders who want a more efficient helmet.”
Key features of the Giro Synthe include:
· Better Aerodynamics: Using Wind Averaged Drag, a formula that takes into account 72 different yaw angles and calculates a single drag measurement for a standard head angle of 30º and speed of 25mpg, the Synthe is more aerodynamically efficient than any road helmet Giro tested, including the acclaimed Air Attack™.
· More Cooling Power: By using the Therminator™, Giro’s proprietary heat-sensing headform that measures a helmet’s cooling power, Giro engineered the Synthe to surpass their previous benchmark for cooling power, the Aeon™ helmet. In fact, the Synthe’s cooling power nearly matches the measurements taken on a bare headform in Giro’s testing.
· Light Weight: At just 250g for the CPSC-certified version in size medium, the Synthe is competitively light while still offering a fully adjustable fit system, adjustable strapping and a sunglass docking feature that helps to secure sunglasses when the rider removes them.
The Giro Synthe will be available worldwide Fall 2014 for $250/ €250 in seven standard colors as well as one limited edition color. More information may be found at www.giro.com/synthe.