What's Cool In Road Cycling

GURU Partners With Cannondale Pro Cycling

To Optimize Bike Fits for 2016 Season

Wilton, Conn. – January 27, 2016 – GURU, a brand of Dorel Sports, a division of Dorel Industries, Inc. (TSX: DII.B, DII.A), announced today its partnership with the Cannondale Pro Cycling team. Utilizing the GURU Fit System and working with GURU Academy fit instructors, Cannondale Pro Cycling will collaborate with GURU to optimize bike fitting for the team’s athletes to help drive improved performance in the upcoming race season.

“Proper bike fit is critical to laying the foundation for a successful season,” said Jonathan Vaughters, CEO, Cannondale Pro Cycling. “Working with the GURU team and utilizing their industry-leading technology gives our athletes great confidence in their position on the bike to perform at the highest level.”

At the team’s preseason training camp in Aspen, each of the team’s athletes received a one-on-one fit assessment with Mat Steinmetz and Ian Murray from the GURU Academy. Utilizing GURU’s fit-first approach, the athletes optimized their riding position by testing multiple configurations in real-time with guidance from Steinmetz and Murray.

“The GURU Fit System provides athletes with a true dynamic fit,” said Steinmetz. “The ability to instantly recognize and validate subtle changes while pedaling is essential to creating a perfect bike fit.”

The GURU team also provides the Cannondale Pro Cycling mechanics and technical staff with a comprehensive review of each athlete’s fit data and complete bike configuration. Mechanics utilize GURU’s XY laser level to precisely replicate the athlete’s riding position across different models available in the team’s fleet – like the SuperSix EVO and Synapse.

“GURU’s fit data gives us an easy-to-use template to set up bikes in the field,” said Geoff Brown, head mechanic at Cannondale Pro Cycling. “Athletes go through bike changes throughout the season and it’s critical to have an accurate overview of each athlete’s position.”

Watch the Cannondale Pro Cycling team optimize their fit with GURU here and visit GURUCycling.com to learn more about the GURU Fit System.

Dorel Sports, a segment of Dorel Industries, Inc. (TSX: DII.B, DII.A), owns one of the most comprehensive portfolios of brands in the bicycling and recreational industries, including Cannondale, Schwinn, GT, Mongoose, Caloi, IronHorse, Kid Trax, Charge, Guru, Fabric and SUGOI. Dorel Industries Inc. has annual sales of US$2.7 billion and employs approximately 10,800 people in facilities located in twenty-five countries worldwide.

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