What's Cool In Road Cycling

Happy Birthday, Dino Signori

Watch the video: Sidi yesterday, today, tomorrow…

On Dino Signori’s birthday, Sidi wants to dedicate a special message to its founder, who has always led the company with enthusiasm, determination and passion. Through the emotions, thoughts and memories of those who work for Sidi today, and those who have forged the history of this enterprise, we have made a short video that follows all of Sidi’s stages of success. It’s a global success made up of work, sacrifices, great victories and extraordinary intuition that has revolutionized the worlds of cycling and motorcycling. It’s a beautiful story that has evolved rapidly over the past 58 years, one that shows no signs of ending any time soon.
Sidi yesterday, today, tomorrow…

Watch the video:

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