Healthy Beer for Winners
Brewery De Bie and Etixx – Quick-Step launch ‘De Bie Vélo’
Brewery De Bie in Wakken and cycling team Etixx – Quick-Step are launching a new beer as part of a partnership. ‘De Bie Vélo’ is a traditional, light and flavourful beer especially for cycling and team fans!
“It is possible to have a healthy beer. We brew with natural quality products and not with chemical products,” tells Nicolas Tjoen of Brouwerij De Bie.
“Etixx – Quick-Step is a cycling team that stands out for success and innovation. But we never forget our Belgian roots and our traditions. We feel that quality and passion is what binds De Bie and Etixx – Quick-Step.” says CEO Patrick Lefevere.
Taste of victory
‘De Bie Vélo’ is a blond triple with 8% alcohol. “The beer has a special flavour”, says beer expert Robbie Defraeye. “There is a good sweet-bitter balance. The beer tastes fruity and has a malty aftertaste. The spicy notes of star anise, coriander and sage are the finishing touch. Both men and women will love this beer. It is a very tasty and hearty alcohol in percentage terms, but still has good drinkability. ”
Beer for the fans
‘De Bie Vélo’ is a beer for the fans, a beer for winners by a team of winners. “The beer will be available in our fanclub, for the VIPS during the races and as a special gift package in the online fanshop of Etixx – Quick-Step”, says commercial director Marnix Drysdale. “We are looking forward to serving the ‘De Bie Vélo.”