HotChillee and Cervélo agree a 3 year strategic partnership
The multi faceted agreement means that Cervélo will be the Official Road Bike Partner for all HotChillee road events with the Cervélo R5 being the HotChillee Ride Captains bike of choice on all road events. Riders will also be able to gain access to Cervélo bikes, technology and education through the HotChillee Training Ride series that starts at the end of January. The partnership further means that HotChillee becomes an event partner to the famous bike brand.
The Cervélo tag line of “pushing boundaries of high performance cycling” and HotChillee’s of “a world without limits.” reflect the cultural similarities.
Sven Thiele, founder of HotChillee said, “Having two companies with many common brand values, high energy and innovation makes working together so closely really invigorating. Our first experiences date back to 2009 with the Cervélo Test Team and the energy is just aspalpable today.”
David Bryant, HotChillee Head Ride Captain said, “Since Cervélo came to marketin the 90’s it’s stood for leading edge innovation and delivering some of the best bikes in the world. The Ride Captain Team is super excited to be pushing new boundaries with the latest technology.”
Jürgen Kallnbach, Cervélo Senior Brand Manager, “We are delighted to work with HotChillee. It’s a great feeling to align the Cervélo DNA with HotChillee’s high class events. Both companies share the same brand values – it’s a natural fit. We are really looking forward to working with these professionals.”
The relationship will formally kick off at the HotChillee Training Ride #1 in London, UK on the 25 January which is open to the rider community and also has a programme for riders new to the sport.