What's Cool In Road Cycling

Introducing TheFeed.com

TheFeed.com Launches to Deliver the Best in Sports Nutrition to Customer’s Door’s Every Month

You’re on the bike. Your watts are dropping. Your heart rate is climbing. You reach for your bottle and there’s nothing in it. You reach to your back pockets, and all you feel is empty wrappers. You need The Feed.

Now you can go to TheFeed.com and sign-up for a hand-picked selection from the best brands in sports nutrition and get it delivered to your door every month. With monthly packages starting at $9.99 per month, The Feed is a great value and makes sure you have the food you want and the variety you need so you won’t dread having to chew on the same flavor over and over again, ride after ride.

The Feed was developed based on the experience of Slipstream Sports, the management company behind the Garmin-Sharp Pro Cycling Team, currently competing in the 100th edition of the Tour de France. “We’ve made it our mission to take our experience feeding the most demanding and highest performance athletes in the world and bring it to consumers,” said Jonathan Vaughters, Slipstream CEO. “So many people don’t know how to eat right and with the right products, like those from Clif Bar, its the simplest thing they can do to ride better.”

The Feed is launching with the best nutritional products on the market including Clif Bar, Gu, Pro Bar, Fluid, Accelerade, Power Bar, Justin’s, Cytomax, Camelbak, and Rip Van Waffles.

“Nutrition is a key component to performance in professional cycling, and also for everyday cyclists. It is a cornerstone of what we do as a team,” said Robby Ketchell, Director of Sport Science, Team Garmin-Sharp. “The convenience of having top products like Clif Bar delivered to your doorstep can make a huge difference in how you feel on the bike.”

Users can sign up starting today and will be assigned a personal soigneur, who they give feedback to and work with to customize their monthly order to match their personal and ever-changing preferences for specific brands and flavors.

“The convenience factor of having my Clif Bars delivered to my doorstep is huge,” said Christian Vande Velde, 2009 4th Place Tour de France finisher.

“Stale Tarte au pommes was the staple of the peloton in the 80’s. It took me twenty years to eat another. It would have been nice to have the variety offered by The Feed” said Greg LeMond, 3 Time Tour de France Champion.

The Feed is Fast Food. It’s the best brands in nutrition, handpicked specifically for you. It’s Sports Nutrition. Delivered. Go toThefeed.com to get started.

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