What's Cool In Road Cycling

KATUSHA Sports to join fixed gear racing team Espresso Mafia – à BLOC as clothing partner

New aero-kit to be launched ahead of the Red Hook Crit race in London

The Espresso Mafia – à BLOC fixed gear racing team and KATUSHA global cycling concept are proud to announce a partnership for the remaining races of the 2017 season. KATUSHA joins the team as clothing partner and will provide the riders with high-tech aero race kit.

The kit will be based on the aero suit developed for Team KATUSHA ALPECIN riders, including reigning time-trial world champion Tony Martin. Fabrics selection and placement have been tested in a wind tunnel and on the track to provide the fastest rider kit on the market.

Team Espresso Mafia – à BLOC riders Liam Yates (ENG), Abbey Micky (USA) and Miqui Rueda (ESP) will be riding all remaining 2017 fixed gear races in their new KATUSHA aero kit, starting from the Red Hook Crit race in London on July 22nd.

A new and unique graphical design will be launched for each of the remaining Red Hook Crit races in London, Barcelona (September 2nd) and Milan (October 14th). The designs will be unveiled ahead of each of the races, the first in London at The Dynamo Café on Friday 21 July.

“Our objective is not only to provide the best products for cycling, but also to offer a great experience on the bike. It’s all about having fun while pedalling in iconic places and sharing a coffee or a beer after the ride. The partnership with Espresso Mafia – à BLOC perfectly fits with this”.
– Mathieu Danel, Product Line Manager of KATUSHA Sports

“As a team, we want to excel, ride hard, and have fun. But equally important to us is to bring together like-minded partners in cycling. We are delighted to be working hand in hand with Katusha Sports to share the ride and be as fast as we can”.
– Daan van Well, Directeur Sportif and Founder of à BLOC

“What binds Espresso Mafia – à BLOC and our partners Rocket Espresso and Specialized, is that we all share the same vision that cycling is more than riding hard on your bike”.
– Christian Meier, Directeur Sportif and Founder of Espresso Mafia

About KATUSHA Sports
With 9 years experience of World Tour racing, KATUSHA’s roots are firmly in Professional cycling. However, with branches now including KATUSHA Sports, KATUSHA Travel and KATUSHA Café, KATUSHA is more than a cycling team. KATUSHA is a 360 degree concept in cycling. We know you have the legs, but do you have the gear? KATUSHA Sports manufactures premium Performance and Commuter cycle wear, developed and tested by Pro riders, for riders. Roll out with style, in highly technical, contemporary designed equipment which sets the true riders apart from the rest.

About Espresso Mafia
Coffee is the product of many hours of hard labour by many hands and the goal of Espresso Mafia is to highlight all the hard work that has started at the farm and ended in the café or your home. Espresso Mafia is a café and coffee roaster in Girona, Spain. It was founded by former professional road cyclists Christian Meier from Canada. Espresso Mafia takes pride in sourcing high quality green beans that have been sustainably sourced, roast these beans with care and attention to get the best from each one, and brew those freshly roasted beans with top equipment and with consistency.

Craft Beer Made for Cyclists
à BLOC brings together two of our favourite worlds: cycling and craft beer. We blended these and put them in a bottle, creating à BLOC Superprestige Natural Blonde Beer. The recipe has been designed to be the most refreshing post-ride beer you can have. It contains elements of a Pilsner, IPA and Hefeweizen, and the result is a great tasting crisp and refreshing, unfiltered and unpasteurised craft beer, rich in proteins and vitamin B. On top of that, we added Alpine Minerals making à BLOC the perfect beer for after a ride.

We’re both local and global. We created the recipe with our master brewer in The Netherlands, and we work with craft brewers around the world to brew locally with the best ingredients. This enables us to brew our beer close to the cycling communities we serve around the world, making for a better quality beer and reducing transport. We sell online and we want to work with local bike couriers to deliver the beers. It’s a win-win for everyone, and better for our planet!
More about the beer at www.abloc.beer

We Share The Ride
à BLOC is more than just a beer. Our goal is to unite cyclists around the world and celebrate the beauty of cycling. We believe that performances and challenging each other are some of life’s greatest experiences. Through them, friendships are forged, especially in cycling. We ride hard, but we wait on the top of the climb to return together. So we can share our stories in good company. And with a great beer!

We created the wesharetheride.com platform to inspire cyclists and facilitate them going with friends to do what we like best: riding our bikes and discovering awesome places. So we’re not just selling beer, we’re creating a worldwide community of like-minded, passionate cyclists.
More about our community at www.wesharetheride.com

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