What's Cool In Road Cycling

Lazer and Lotto Soudal support ‘Be Safe Be Seen’ campaign

The Lotto Soudal riders were easy to spot during the final stage of the Tour Down Under. Not only because of their sporty performances; Henderson and Bak joined a breakaway and Boris Vallée sprinted to the third place. Also because all riders wore a Fluo Yellow Z1 helmet of Lazer. It was an initiative linked to the ‘Be Safe Be Seen’ campaign of the Australian Motor Accident Commission (MAC).

Be Safe Be Seen
Lazer, partner of Lotto Soudal, is also one of the sponsors of the Tour Down Under. The Belgian brand with headquarters in Antwerp and market leader in Australia, committed itself to promote the ‘Be Safe Be Seen’ campaign. With this initiative MAC wants to make cyclists and motorists aware of the importance of visibility in traffic.

Safety is important to us
Sean van Waes, CEO Lazer Sport: “With this ‘Be Safe Be Seen’ campaign the Motor Accident Commission, and all partners involved, want to make people aware of the importance of visibility in traffic and safe cycling in general. This initiative has to help reduce cycling-related serious injuries. When people get on the bike they have to take the danger into account and make sure others can see them. Lazer gladly supports this campaign because safety is very important to us. It’s fantastic that we could cooperate with the Lotto Soudal team.”

Like PEZ? Why not subscribe to our weekly newsletter to receive updates and reminders on what's cool in road cycling?

Comments are closed.