What's Cool In Road Cycling

LOOK Announces Multi-Year Partnership with ButcherBox Cycling as European Brand Makes a Return to US Racing

The team will be riding LOOK 795 BLADE RS bikes, equipped with KEO BLADE and KEO 2 MAX CARBON pedals

LOOK and ButcherBox Cycling are pleased to announce a multi-year partnership that will re-establish and re-invigorate a long-standing relationship between American racing and LOOK, one of the most innovative, storied cycling brands in the world.


Known for their grit and tireless fighting spirit, ButcherBox Cycling is one of America’s most exciting race teams. Its riders strive to push the limits of performance while elevating the partners they engage with and the communities they race in. Last year, the team raised funds to help feed families in the greater Chicago area and volunteered at the Chicago Food Bank while racing the 10 day Intelligentsia Cup series.

ButcherBox Cycling’s mission is an important one: Work to repair the broken food chain in America and enable people to feel great and do great things with the protein power of sustainably-sourced meat. The team’s high-performance ethos is centered around high quality all natural nutrition and the pursuit of maximum human potential. In collaboration with ButcherBox the team is transforming the conversation around sports and everyday nutrition.

The team will be riding LOOK 795 BLADE RS bikes, equipped with KEO BLADE and KEO 2 MAX CARBON pedals. The team is excited to showcase the uniquely aerodynamic and efficient frame on the American stage.


Dino Piskopanis, Co-founder and Strategic Director, ButcherBox Cycling, said: “We couldn’t be more excited to establish a partnership with LOOK, a truly influential and iconic brand in the sport of cycling. LOOK’s history of high-quality, high-performance products fits very well in our ecosystem of performance, quality and sustainability. It will elevate our game and advance our mission as a team and we are thrilled to be part of the LOOK family.”

Brad Cole, Marketing Manager, LOOK and Corima USA, said: “This partnership signals the return of LOOK to the US domestic race circuit and we are proud and excited for the opportunity to step back into the scene with ButcherBox Cycling. The team is deeply connected to the domestic racing circuit and committed to not only racing but being leaders, both on and off the bike. We can’t wait for racing to begin and to see LOOK bikes and pedals back at the front of American cycling.”



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