Lotto Belisol: 2014 New Jersey
Lotto Belisol is busy preparing the 2014 season. With ten riders leaving and nine newcomers the team will be partly different in the upcoming cycling year. That’s why there was chosen for a restyling of the shirt and the team will have a new look!
Most important aim of the design was to refer to the 30 years of Lotto tradition in cycling with a basic retro look on one hand and to come forward together with Belisol as one close team on the other, and emphasizing with it the Belgian character of the team. Also basic values ‘offering opportunities’ and ‘fulfilling dreams’ are reinforced with it.