What's Cool In Road Cycling

Lotto Belisol: IJsboerke back in the peloton!

With 2014 in mind Lotto Belisol is immensely proud to be able to announce their partnership with IJsboerke. The re-entering of IJsboerke brings some nostalgia. From 1972 until 1980 the brand was already active in cycling, first as cosponsor of Goldor, then as main sponsor with different partners, among it Colnago. More than 30 years later IJsboerke and Lotto Belisol want to reinforce each other with a structural cooperation. The logo of IJsboerke will be visible on the chest of the new Lotto Belisol shirt. The partnership is part of the new dash that Glacio, since March the new owner of IJsboerke, wants to give to its brand.

Peter Janssen, CEO IJsboerke: “IJsboerke is strongly rooted in Belgium. Our ice cream is made with the best Belgian ingredients and the best skills. To give this Belgian roots an extra dimension we will support the Belgian talent platform Lotto Belisol. With the cycling sponsoring we bring IJsboerke even more prominently in the picture during the spring and summer months.”

Marc Sergeant, manager Lotto Belisol: “IJsboerke in the peloton is nostalgia. That, as a Belgian team, we can profile a pre-eminently Belgian brand, is a nice example of an ideal match. An ice cream is of course an ideal product to promote in a popular, accessible sport like cycling, which mainly takes place between March and September. We will gladly make the mouth water of the cycling fan and bicycle lover, first of all by good performances.”

About Glacio- IJsboerke
Glacio-IJsboerke is one of the biggest ice cream producers in Belgium. The group employs more than 420 people on two production sites with offices in Beerse, Tielen, Paris and Tokyo. From these locations the BeNeLux, Europe and Asia are served. The annual turnover of Glacio-IJsboerke amounts to about €70 million euros. www.ijsboerke.be

About Lotto Belisol
Lotto Belisol is a Belgian World Tour cycling team with the ambition to play a leading role in international cycling. Through the development of a professional, scientifically founded structure within a long-term vision our riders get the chance to pursue their goals and dreams. Lotto Belisol wants to give specific attention to the development of talent through the U23 team and the ladies team. Thanks to the popularity of cycling our sponsors and fans can be part of cycling on the highest level. www.lottobelisol.be



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