Lotto Belisol: Skins, a brand born out of ambition
Recuperation after a race is of the utmost importance, especially in a Grand Tour like the Tour de France. That’s why Lotto Belisol closed a partnership with SKINS, a brand of compression sportswear. SKINS products have been designed to compress muscle groups to trigger acceleration in blood flow, which means that the riders will be getting increased oxygen to their working muscles – resulting in an enhanced performance whilst in training and speed up recovery after training and competition. SKINS clothing is endorsed by the Australian Physiotherapy Association and is unique in the market because its products are body mapped to compress certain muscles with varying degrees of pressure. Let’s take a look at the history of the company.
In 1996 a keen Aussie skier had a bold ambition – to develop a garment that would improve sports performance and aid recovery. Consulting with NASA scientists and other experts, it took five years of design, testing and finessing before the first pair of SKINS tights were launched in Australia in 2002.
Word spread fast that SKINS help you perform better and recover faster. Basically, they make you feel like a super hero – and look a bit like one too. Pro athletes were the first to get into them and before long amateur athletes joined the party.
The company has grown rapidly over the last decade, and continues to lead the innovation of the sports performance category it created, but its attitude has not changed a bit. SKINS’ mission is simple: to radically improve the world of sport, one pair of tights at a time. Let’s face it, when you’ve got a product that’s scientifically proven by numerous independent studies, you just say it how it is. No hype required.
Nowadays, SKINS’ global headquarters sit in Switzerland but the Aussie roots remain with a regional office in Sydney. Global growth has also seen regional offices open in the UK, USA, France, Germany and China and SKINS has a distributor network that spans every major region around the globe.
Check out skins.net for further information.