What's Cool In Road Cycling

Mavic partners with Holowesko|Citadel Racing Team Presented by Hincapie Sportswear

Top cycling brand deepens relationship with up-and-coming race team and annual event

Ogden, Utah – October 22, 2015 – Mavic, a leading manufacturer of bike systems and riders’ equipment has partnered with Holowesko | Citadel Racing Team Presented by Hincapie Sportswear (formerly Hincapie Racing Team) and the Hincapie Gran Fondo. The multi-year partnership will include Mavic’s famous neutral support at the yearly event and provide the talented team with wheels, footwear and additional equipment for each team rider.

“Mavic is excited to have deepened our partnership with Hincapie on both the team and race side of things,” says Mavic’s regional marketing manager for the Americas, Mike Wilson. “The team has had great success and are extremely talented and driven individuals. We couldn’t have imagined a greater partnership to help drive the sport as a whole.”

Mavic’s partnership with the young race team is a strategic move as it continues to strengthen, year after year, with hopes of joining the UCI Professional Continental rankings. The team will have access to a wide array of rider equipment and wheels, but will primarily ride on the Cosmic Carbone Ultimate and Ksyrium Pro Carbon SL lines.

“Mavic is not only one of cycling’s most iconic brands but also on the cutting edge of latest technology,” says team president George Hincapie. “Our guys bring their A-game to every race so we’re excited for this relationship with Mavic to provide them with the very best.”

Neutral support will be provided by Mavic during the Hincapie Gran Fondo. The event is held in Greenville, South Carolina each October with three race options, riders can chose between 80-, 50- and 15-mile distances. Mavic Neutral Support service is famous for giving assistance to riders having mechanical difficulties while racing, regardless of team or sponsors.

About Mavic:
Mavic is an Amer Sports brand founded in 1889, based in Annecy, France with a US office based in Ogden, Utah. Mavic is a world leader in technology and innovation in bicycle wheels, rims, components, technical apparel and footwear. www.mavic.com

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